When it comes to running shoes, Saucony is one of the oldest names in the industry, with a history that dates back to 1898, and was founded in Kutztown, Pennsylvania.
Each of their shoe styles employs specialized technology suitable to the targeted activity. Running, racing and walking are three primary purposes for these shoes.
The runner’s foot size, pronation, running style, arch type, and running surface are all taken into consideration throughout the manufacturing process of Saucony shoes.
These shoes cost more than others in the market, now in this article, we will find out the reasons for their high prices.
Top 4 Reasons Why Saucony Shoes Are so Expensive:
Let’s take a look at what makes these shoes so special and why people are willing to invest in them.
1) Modern Innovation:
Companies need to consistently develop to remain competitive in a rapidly changing market. Saucony incorporates innovative technologies into its products to provide superiority.
Research expenses are high, and the production methods that bring new technologies to market can be costly as well.
All of Saucony’s high-end models have been constructed with “ISOFIT”, the company’s innovative upper construction.
Saucony’s ISOFT technology consists of a floating support cage that cradles the foot and an ultra-soft inner layer made of flexible air mesh that molds to the foot for a sock-like feel. This technology brings a big change from Saucony’s previous shoes, and depending on the model, it has caused prices to go up more than before.
After the success of the Progrid system, Powergrid and Powergrid+ was developed using more lightweight material. The holes that make up the grid system of Powergrid+ are integrated into the midsole rather than being an added layer, which results in lighter shoes.
When your foot lands on a net design, the force of the impact is distributed over a wider area. Their new overlay technology is FlexFilm, overlays are now blended to the upper to save weight and reduce the risk of discomfort and blisters. They replace the previous method of stitching plastic pieces to offer more support.
All of the latest high-end Saucony running shoes have EVERUN, an additional layer of cushioning material that resides near the foot and provides more responsive cushioning.
According to the Saucony website, it has an 83% energy return and does not decrease with time, which is great.
To sum up, these features can increase the cost of technologically advanced shoes over that of less innovative ones, hence, the brand must set higher prices.
Also Check Out: Why Are Brooks Shoes So Expensive?
2) Highly Supportive:
There are undoubtedly many excellent options for runners out there, but Saucony Shoes offers some unique benefits that’s why the brand costs a premium price tag.
As you run or play sports, your foot naturally moves, and these Shoes are made to support that. When you wear Saucony shoes, the foot can be moved easily in many directions, which can help reduce discomfort and pain.
It is also beneficial for people who do not like their shoes to be snug or who sometimes need to stretch their feet. The soft fabric and cushions contribute to this greater flexibility.
The stability of the feet and ankles is essential for running, walking, and playing sports. When the feet move abnormally within a shoe, it can cause an injury, an ankle sprain, or even a fall.
Also, shoes that are too heavy don’t offer enough support. The construction of these shoes gives them a lot of stability and also makes them light enough that you can run easily in them.
Because the shoes feel light, your legs won’t get tired or painful when you’re done running and take them off. These shoes are made to feel like you aren’t even wearing them. All together, these features make a shoe a good investment eventually.
Also Check Out: Why Are Hoka Shoes So Expensive?
3) Made to Last Longer:
A pair of cheap shoes may seem like a good decision at the time, but if they don’t last long, you’ll end up spending more money in the long run.
The incredible durability of Saucony shoes allows them to withstand the usual wear and tear of casual wear as well as the heavy-duty use of daily running, workout, or sports.
Even if you run many miles each day with these shoes, they will last for a year, and in some cases even longer with good care.
Most of the time, a cheap quality pair of shoes will not endure for some time and you notice that they are getting worn out, but Saucony shoes are not like this. These shoes are known as the most durable shoes on the market.
Some customers claim that they have worn the same Saucony pair for decades and still they are in good condition.
Even though not everyone will get a lifetime of use out of these shoes, every shoe is made differently and everyone has a different way of using it.
You can still be sure that you will get a long life span of these shoes, if not more, out of them this is because Saucony uses expensive materials and pays close attention to detail when making each shoe.
Also Check Out: Why Are New Balance Shoes So Expensive?
4) Great Value for Money:
Manufacturing eco-friendly products are more time-consuming and costly process. Discarded footwear and clothing can remain in landfills for too long because many synthetic materials used in these products are plastics.
As a result, Saucony is making an effort to reduce its carbon impact by using recycled, natural, or other environmentally preferable materials in place of virgin plastic.
According to the brand, as of fall 2021, all new performance styles have incorporated recycled material in their upper textiles, collar linings, and shoelaces.
Continuous investigation and development resulted in the creation of more long-lasting performance midsole and outsole technologies, bringing Saucony closer to its ultimate objective of completely eliminating plastic from its products.
By maintaining their high performance and durability qualities, these shoes may be worn for a long period. The longer these shoes last, the less frequently you will need to purchase new ones, which means you can save more money.
Furthermore, because the brand’s labor expenses are higher than those of its unsustainable competitors in the market, it must charge more for each product to generate a profit.
Also Check Out: Why Are On Running Shoes Expensive?
Frequently Asked Questions:
Is Saucony a good brand?
They are a family-owned business with over a century’s worth of running heritage. Saucony has transformed from a small manufacturer in Boston into a global brand that inspires excellent runners worldwide. Additionally, the brand is committed to helping the environment and people, so you can feel good about purchasing from the brand.
Are Saucony shoes good?
They are the best in design and function, and their high-tech construction makes them perfect for running and walking. Shoes with a history of providing arch support also provide adequate cushioning, stability, breathability, and durability to ensure that your feet feel great from day to night. Each pair of their shoes is checked by hand by skilled craftspeople to make sure they are up to the brand’s standards.
Are Saucony Shoes worth the money?
Saucony shoes are a wonderful option for anyone seeking a pair of fashionable and comfy shoes. Consumers usually report the shoes’ comfort and fit, making them an excellent investment. To top things off, these shoes have very sophisticated and attractive designs, so you’ll definitely get compliments on your style.
Where to buy Saucony shoes?
You can visit their official website and check the Saucony shoe collection and more to see what they have to offer. You can find many stores selling these shoes including Amazon, Nordstrom, and Zappos.
Also Check Out: Why Are Asics Shoes so Expensive?
Conclusion:
The Saucony brand is based on the values of top performance, a healthy lifestyle, and a good community. The real point of the brand is to do good, give back, and find sustainable practices.
Considering these four primary reasons mentioned above makes it easier to understand why Saucony shoes are so successful and why they cost such a high price.
It is simple to understand how the combination of high-quality materials, great levels of comfort, distinctive designs, considerable research and development, and cutting-edge technology can result in a significantly higher price tag.
If you desire top-quality performance shoes, you can be sure that investing in a pair of Saucony will pay off regardless of their premium price.
Also Check Out: Why Are Allbirds Shoes So Expensive?