The company’s founder, John Brooks Goldenburg, started making ballet slippers and bathing shoes in 1914. Early in its history, it focused on roller skates, but by the 1970s, it had expanded out into other types of footwear, including baseball cleats and running shoes.
In addition to the company’s other running apparel, such as shorts, sportswear, and socks, when Brooks started making shoes specifically for runners, demand increased for both men’s and women’s styles. Maintaining a commitment to sustainability, Brooks manufactures its apparel using eco-friendly techniques and supports a diverse running community.
This article will discuss the special features provided by brooks, what makes them exclusive from others, and most importantly why brooks shoes are so expensive.
Four Reasons Why Brooks Shoes Are Expensive:
There are several reasons behind the high price tag of Brooks Shoes which are mentioned below:
1) Advanced & Modern Technology:
Biomechanics at their run research lab carefully examines and analyses the mechanics of human movement to discover ways to help with injury prevention, user comfort, and athletic performance. The researchers discovered that everyone has a distinct running style, “Run Signature,” that is based on the direction their bodies typically take while running.
After years of researching the body in motion, their research team discovered that every runner’s joints had a Habitual Motion Path (HMP).
When the joints of a runner deviate from normal HMP when running, the knees may be subjected to greater stress, which can cause running-related problems. Using these observations, their footwear engineers developed innovative running technology that does not “modify” your run, instead, their footwear enhances your own Run Signature and supports it.
Based on these scientific discoveries, their footwear designers created their advanced running technology GuideRails, for runners who deviate from their HMP.
GuideRails technology helps in the support of your feet, knees, and hips by reducing excessive deviation from your normal motion path and keeping your stride consistent and natural. With this technology, you can run more comfortably and confidently in supporting your joints.
The brand invests a lot of money into research and development to make sure that the technology in its shoes is as advanced as possible, and with that, the cost of its products increases.
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2) Sustainable Long-Lasting Products:
The raw materials for sustainable products cost more than raw materials for traditional products, so the price of the sustainable item is higher. This is because they are made in smaller amounts, are better quality, and have less of an effect on the environment.
As Brooks design specialized technologies and operates its global business, they want to minimize environmental impact; therefore, they are reducing reliance on nonrenewable resources through more sustainable materialization and much less waste.
One of their initiatives is to replace 100% traditional polyester and nylon fibers in their footwear with recycled polyester and nylon yarn.
By 2022, 67% of Brooks’ total polyester volume made of recycled polyester yarns, exceeding the halfway point of their goal. By concentrating on these materials weaved into their shoes, they are able to reduce carbon emissions.
When manufacturing a new shoe model, Brooks’ designers employ CAD templates to cut down on unnecessary waste. By 2025, Brooks wants to make sure that no manufacturing waste goes into landfills.
Cheaply constructed shoes are part of the cycle of fast fashion, which is bad for you and the environment because it means you’ll only use the shoes for a short time so you have to buy more shoes more often.
Brooks focuses on producing durable, well-constructed shoes for runners. All of their designs last a very long time, so you only need to purchase new running shoes once a year, even though these shoes are expensive but it is a great investment.
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3) Endorsed by Professional Athletes:
Brooks is admired by the majority of Olympians and professional athletes for providing them with the finest running shoes. This endorsement is proof of the quality of their footwear. The majority of runners prefer Brooks Running Shoes to maximize their running experience.
Their professional runners in Seattle specialize in lengths ranging from 800 meters to 5,000 meters. The Beasts are led by Coach Danny Mackey and consist of athletes from all around the world.
Keith and Kevin Hanson have fostered American distance running for almost two decades through the Hansons-Brooks Original Distance Project. The brand’s objective is to provide exceptional runners with the necessary resources, training, and community to compete with the best.
Brooks doesn’t just sponsor teams though, they also sponsor individual athletes who stand out both for their character and for how fast they run. On their current team of Mavericks, they have world-record holder CJ Albertson and marathon champion, Des Linden.
A partnership with an athlete can bring a brand or product a lot of attention and help the brand convey important information to its audience and excites them. Athlete endorsers can easily spread information about a relaunch, a new product, or a quality that sets them apart from their competitors.
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4) High-Level Comfort:
In general, Brooks Shoes are stable, offer heel support, and are quite comfortable. Brooks kept changing the way its midsoles were made, and in the end, it came up with a special foam called BioMoGo DNA. This material molds to the foot of the person wearing it and adjusts to the way they run, and also provide long-lasting cushioning.
In 2017, Brooks made the DNA Amp midsole, which is made of polyurethane foam that is wrapped in thermoplastic polyurethane (TPU). The DNA Amp was used for the first time in their Levitate shoes, which gave runners a softer platform and was reported to have the highest energy return of all of the other competitors.
DNA Flash is a newer advancement, which has a midsole with nitrogen in it that provides both propulsion and moderate cushioning to absorb shock when running long distances. It gives runners the most cushioned experience, also Brooks Shoes are surprisingly lightweight.
The brand charges high prices for the features they provide and people willingly pay for their comfort.
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Frequently Asked Questions:
Is Brooks a good brand?
When it comes to high-quality, long-lasting running shoes, Brooks is the brand most people think of. The 108-year-old company’s shoes remain a hit with both casual and long-distance runners due to their combination of durability and relaxing comfort. There should be no doubt about Brooks Brand’s incredible status and success as a running shoemaker.
Are Brooks Shoes good?
YES, their shoes are extremely durable, incredibly comfortable, and flexible due to their superior breathability, and all of their designs have great grip. In addition, the shoes have unique midsole technology and cushioning that set them apart from others. The support they provide will allow you to go faster and farther without hurting your knees or ankles.
Are Brooks Shoes worth the money?
Considering all the advanced features of Brooks Shoes, their price is justified. These shoes are meant to enhance your skills and provide support when running. So, you can be sure that your money will be well spent on Brooks Shoes. Most importantly, when you wore a pair of shoes with their logo on them, it seems like the shoes are complimenting your personality.
Where to buy Brooks Shoes?
The brand has a wide range of shoes on its websites, also its running shoes are easy to find, and widely spread around on third-party platforms worldwide. Use the store locator on their website if you’re interested in finding a Brooks store location near you.
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Conclusion:
Comfort, performance, and overall quality are mostly linked with the price. The High-prices of Brooks Shoes may seem crazy but the cost, however, is surprisingly balanced by benefits such as injury resistance, additional efficiency, durability, and optimal running shoe comfort.
In addition, the majority of runners claim that Brooks Shoes are among the best running shoes for stability, heel support, and overall comfort. So, you may now understand why Brooks Shoes cost so much. Even though these shoes are very expensive, there is a huge market demand for them.