Kanye West, an American rapper, designer, and business person, worked with the German sportswear company Adidas to make the Yeezy shoe line. His five-year relationship with Nike resulted in the introduction of three sneaker models.
In 2006, Kanye West developed a sneaker for Adidas that was never released. The Adidas and West partnership officially launched in February 2015. Shirts, jackets, tracksuits, socks, slip on, women’s shoes, and slippers, as well as high-end colors of Yeezy Boost sneakers, are all they have.
There aren’t many shoes out there that have as many fans as Yeezys by Kanye West. After its debut, Yeezy sneakers have experienced a stunning change, evolving into a variety of sizes, styles, colors, and designs due to the involvement of famous brands.
Kanye West’s Yeezy sneakers have a huge price tag, but many consumers have no issues with paying more. This highlights the very crucial question of why Yeezy shoes are so expensive, let’s find out:
Top 4 Reasons Why Yeezy Shoes Are Expensive:
There is more than one reason behind the high prices of these shoes, this is what we have researched:
1) Choice of Exclusive Material:
The main reason Yeezys are so pricey relative to other shoes is that they are more expensive to produce. A significant portion of this greater production cost is due to the materials Adidas employs in Yeezy shoes.
Prime knit is a thermoplastic fabric used to construct these shoes is so thin and flexible that just a few single strands are needed to complete each shoe. The lighter a shoe is, the fewer components and materials it needs to be constructed.
BASF, a large German chemical company, produced Ultraboost in the middle of the twenty-first century which is a modern innovation. The heel cushioning used in various Adidas footwear, have Ultra boost technology. It is composed of small, elastic pellets that have been glued together.
Primeknit, Ultraboost, and some of the other materials and processes used to make a Yeezy shoe are just more expensive than those used to make regular Adidas or Nike shoes, which is reflected in the shoe’s price. Exclusive deals are tricky, though, because you have to pay more to be this brand’s customer.
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2) Huge Customer Demand:
The reason why Yeezy shoes are so pricey is that they are offered in limited editions, with a small quantity. Since Kanye debuted the original Yeezys during Nike’s glory days, this low-supply approach has been utilized and Kanye transferred this strategy to Adidas.
Moreover, Adidas intentionally restricts the availability of Yeezy shoes, consumer demand is never completely met. As a result, a large number of people are willing to spend above retail cost to purchase a pair of Yeezys, as there is nowhere else to purchase them.
Combining the brand power of Yeezy with limited editions of sneakers results in things that are collector’s items rather than everyday items. However, it is completely possible to purchase a pair of Yeezys for more than $300 and resell them one year later for the same price. This capacity to preserve value is what makes Yeezy shoes so unique and why so many people are happy to pay a lot of money for them.
A product’s price increases over time due to its high level of demand. The market reputation that Kanye West’s Yeezy brand has been able to maintain is due to an effective marketing strategy, elegant design, and many factors.
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3) Loyal Customer Base:
Millennials and Gen Z aren’t as interested in luxury shoes or designer products as they used to be, this is because fashion trends are changing and sneaker culture has become popular.
People often think of Millennials and young people have more casual dress codes than older generations.
The sneakers are becoming more “prestigious” because people want to be more comfortable. This explains why people are buying so many Yeezy sneakers, which promise to be more comfortable and now also look better. Yeezy sales have also been boosted by the shift in attention from athletes to celebrities.
Having sneakers isn’t just about being athletic; it’s also a fashion statement this means that sneakers are wanted by a wider range of people.
Branded sneakers like the Adidas Yeezy have reached new heights because of this shift in customer demand and the sense that they are uncommon and difficult to get. The YEEZY Boost 350 V2, which is the most popular Adidas Yeezy, and brand makes it one of the most expensive shoes on the sneaker market.
Adidas Yeezy is more than just a product instead, it is status and a particular image of exclusivity and money. Therefore, not everyone can purchase and wear these shoes, which gives the company a unique status.
Many people will pay top prices to have their favorite Yeezy shoes, this is because they wish to show others that they can afford any of the shoes they desire. Don’t forget that, in most cases, you pay for the brand name on your shoes and not the features only.
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4) Collectible:
The fact that Yeezys can be collected is one of the things that drives up their price. They only make a new pair of shoes once in a while. Each design is different, and Kanye West gives his approval to each one.
They also look different enough from each other that people who already own Yeezys will want a new pair. Some sneaker fans want to collect them just because of how they look.
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Given the competition in the sneaker collectible markets, it is not surprising that these shoes are frequently sold out. This is also why reselling Yeezy might result in high pricing. Older Yeezys are also highly valued, especially the ones worn by renowned celebrities.
Iconic footwear especially that with a significant amount of backstory, might cost twice or even three times the original purchase price. Since it appeals to various collectible markets, many people want to get their hands on them. With only a few available at a time, it drives the price up even more, and that goes for new releases, too.
Everyone wants to obtain a new release because, in a few years, it may become the next popular collectible. Those who do not want to resale Yeezy Shoes nonetheless contribute to the high price, people regard them as works of art, which they adore and admire.
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Frequently Asked Questions:
Is Yeezy a good brand?
In reality, Yeezy is not a brand but rather a collaboration between American rapper, and entrepreneur Kanye West, and the German sportswear well-known Adidas. The first Adidas Yeezy shoe, the Yeezy Boost 750, was released in 2015 by the company and rapper Kayne West. Adidas is the preferred brand of both celebrities and professional athletes and many people regard Yeezys to be a desirable shoe brand because of its partnership with Adidas.
Are Yeezy Shoes good?
As Yeezys are the most comfortable designer sneakers, their quality cannot be compared to that of other brands. Yeezys are trendy because they are unique, one-of-a-kind, and constantly in the limelight. If you wear Yeezys sneakers on a day when your clothing is less than fantastic, you need not worry; the color and patterns of the sneakers will completely enhance the outfit.
Are Yeezy shoes worth the price?
From their bold appearance to their high-end material, they are well worth the cost. Their different styles are unlike any other sneakers you’ve seen, and their collaborations with renowned brands are unparalleled. They are not just fashionable but also of high quality and they are amazing both brand new and worn in.
Where to buy Yeezy shoes?
Yeezy shoes are available on the official website of Adidas, also you can buy them online in many trusted retail stores.
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Conclusion:
Yeezys, which is the name of Kanye West’s designer shoe line, has been hugely popular. Since 2015, when they first appeared on store shelves, they have been high in demand. Frequently, they are purchased on resale websites and Facebook marketplace, which increases the price.
The price is justified by the shoe’s quality, design, and durability. If you bought Yeezys a few years ago and kept them in good condition or didn’t wear them, they are likely worth significantly more than you paid.
Connecting the Adidas brand, Kanye West’s reputation as a designer, and the fact that there is a limited supply of them all contribute to the high price of these sneakers.
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