Under Armour was started by Kevin Plank, a 24-year-old former captain of the University of Maryland football special teams, in 1996, it went public in 2005.
This company has attracted the interest of young buyers because their shoes look really good, and are well-designed. Under Armour produces athletic footwear, apparel, accessories, and more.
Besides American football, basketball, and soccer shoes Under Armour also makes uniforms for these sports. The brand, especially its shoes have a generally positive reputation and Under Armour is making strategic investments to ensure the company’s success for years to come.
Customers appreciate the brand’s innovative and fashionable styles. Read on to learn more about the brand’s exclusive features and why their shoes are so expensive.
Top 4 Reasons Why Under Armour Shoes Are Expensive:
According to my research, there might be the following reasons that these shoes cost a high price.
1) Great Quality Materials:
The sneakers by Under Armour are expensive due to the company’s emphasis on employing high-quality materials. The brand is aware that the athletic gear market is extremely competitive, if they want to stand out, it must produce products of superior quality.
Since athletes generally put a significant amount of pressure on their shoes during activities it makes sense that their shoes are continuously breaking apart, and their performance will suffer. Under Armour’s focus has always been on enhancing the performance of athletes.
Every pair of Under Armour shoes is made from long-lasting, supportive materials, and the company manufactures its own material. Even though their shoes are lightweight, it provides significant foot protection.
The midsole is composed of ethylene-vinyl acetate, the rubber-like polymer that provides additional heel cushioning and comfort in the vast majority of sneakers, that cost significantly more.
There was some criticism against Under Armour because of the Elastane in their products. Since Elastane isn’t recyclable, producing and wearing anything made from it results in significant carbon emissions. Under Armour developed MicroThread to lessen its use of elastane, they also started employing premium fabric, which contributes to the quality of its products.
Their shoes are long-lasting, comfortable, and beneficial for the performance of athletes. High-end materials make their shoes more expensive, but they are the best quality athletic shoes so they are worth your money.
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2) Smart Marketing Strategies:
Typically, Under Armour advertisements show athletic performance at its peak. The brand promotes the idea that wearing its products will promote top performance.
Under Armour also did an excellent job sponsoring various sporting events. Whenever you watch tennis or any sport, the Under Armour logo will certainly be placed somewhere in the stadium.
The brand may also sponsor a particular camera angle or replay review which is great for publicity. They spread the word about their shoes through social media and more traditional means, because of this, it costs a lot to market the sneaker line, which can cause prices to go up for customers.
Under Armour is successful and able to charge premium prices because the brand understands how to promote itself and is aware that the majority of its users are professional athletes.
The majority of their clientele are people seeking to maximize their fitness or athletic performance. Because Under Armour knows how to advertise its products to these people, it can continue to generate good revenue.
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3) Highly Breathable:
The issue with some athletic shoes and apparel is that they are too tight. Shoes of Under Armour are best due to their usage of breathable materials. These days, it’s common to find athletic shoes with a sock liner or a mesh upper that stretches to fit your foot.
Too much tight fit of the shoe is usually caused by the liner either fitting too closely or extending too far up to the ankle bone.
In contrast, the Under Armour Sport style has a sock liner that ends at the bottom of the foot, and the mesh upper is both flexible and supportive. Also, the upper is permeable, so your sweat won’t be trapped within and you can exercise or play without so much sweat. As a result, wearing shoes with adequate breathability will improve your performance. It simply provides more airflow to reduce sweating which makes Under Armour an excellent choice for anyone who desires a bit more comfort while exercising or playing.
The flip side of this greater breathability is that it is not highly waterproof. However, it was able to walk through damp grass without difficulty.
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4) Elite Endorsements:
When it comes to attracting the attention of targeted audiences and driving appropriate brand positioning, Under Armour also sponsors outstanding individual athletes, who are featured in blockbuster campaigns presented both online and offline. As part of these endorsement partnerships, the celebrity often appears in ad campaigns, wears the brand’s gear when participating in sporting events, and promotes their partnership with the company on their various social media platforms.
Actor and professional wrestler Dwayne “The Rock” Johnson, Olympic swimmer Michael Phelps, and basketball legend Stephen Curry are among the brand’s most recent endorsers. Many players wear their shoes or other products while playing, this is helpful for Under Armour since it shows that its products make players better.
Under Armour teamed up with Steph Curry intending to compete with Nike. There is no shortage of various sports brands in basketball, Curry is definitely one of the most popular NBA basketball players today.
Under Armour approached Curry with the offer of launching his own line with the brand. Customers and his loyal fans believe that Curry wouldn’t recommend a product if he didn’t like it.
Even though these partnerships are expensive is probably out of reach for most businesses, influencer marketing on a smaller scale can still be a good option for entrepreneurs who want to get any kind of promotion. To help compensate for all of this, brands may increase product pricing.
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Frequently Asked Questions:
Is Under Armour a good brand?
The mission of the company is to “INSPIRE” customers with performance solutions that people never knew they needed. Under Armour is a highly renowned brand because it gives priority to the usage of premium materials in all of its products. The company is conscious of the fact that the athletic wear market is highly competitive and to stand out, it must provide shoes of superior quality.
Are Under Armour shoes good?
Under Armour are great casual, everyday walking, and athletic shoes. They have a sole with a lot of cushioning and an upper made of mesh that strikes a great balance between support and lightness. These shoes will give you a lot of comforts if you have to stand for a long time in your daily life. Their footwear is designed not only for looks but also for maximum performance and high comfort.
Are Under Armour shoes worth the money?
Over the years, Under Armour has become a brand that both casual and experienced athletes choose to meet their performance and comfort requirements. It is a well-known brand that offers a variety of foot widths and arch heights. Many of its customers claim they receive the right fit they are loyal to this brand and believe their shoes are worth buying.
Where to buy Under Armour Shoes?
The best place to buy the brand is from the official website, where you can see all of its deals and see what it has to offer. You can also find its shoes in sports stores as well as retail shoe stores like Zappos, Amazon, swagkicks.com, and Nordstrom.
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Conclusion:
Under Armour’s humble beginnings, success, and way to keep its promise to make high-quality lines have been the primary reason for the high prices of its products. Their success in the business community in recent years has been phenomenal.
The company’s revenue increased by over 25% in both 2015 and 2016. Under Armour is a popular pick among investors since its future value is expected to increase to over $10 billion.
It’s a reputable company because it knows what its customers want and how to help them get it. It is also aware of the effect it has on the environment and adopts eco-friendly methods.
Not only are athletes the target audience for their clothes and footwear, but everyone who values freedom of movement can benefit from them. Under Armour is a great brand to buy if you want to spend money on shoes that will be worth it.
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