Rothy’s is a Francisco-based shoe brand founded in 2012 and officially launched in 2016 by Stephen Hawthornthwaite and Roth Martin. It originated in San Francisco as a women’s shoe brand and has subsequently evolved to include handbags and a men’s line.
In addition to placing a strong emphasis on comfort and style, they also ensure that their products are eco-friendly and manufactured responsibly. The brand is well aware that the current global ecological situation demands improved business practices.
Rothy’s has ensured that every part of its product, from the creation of the shoe itself to the durability of its materials, leaves the consumer with a product that they desire.
Most flat shoes tend to be cheaper since they’re smaller and use fewer materials in their products but that isn’t the case with Rothy’s. These shoes cost more let’s explore the reasons why Rothy’s Shoes are so expensive.
Top 4 Reasons Why Rothy’s Shoes are expensive:
Without deviating from the topic let’s dig into the reasons behind the high prices of these shoes.
1) Elite Manufacturing Process:
Rothy’s team owns and operates their sustainable plant in Dongguan, China, and no other manufacturer accesses their shoes during production, this is an exceptional achievement within the footwear industry.
Their commitment to teamwork and creativity contributes to the uniqueness and high prices of every pair. They use the best of both handwork and machine assembly to make the most efficient and good for the environmental process and product they can.
Before they start making a new style, they decide on a set of colors for the collection. This is done in their design studio, where their creative director and product team carefully choose a variety of colors, patterns, and styles. Then, the team makes a Computer-Aided Design file and programming files, once these are done, they are sent to their team in China to help them make each new style.
Their cutting-edge knitting machines are programmed to exact size levels, which allows them to drastically eliminate waste on their production line.
The upper assembly contains a heel counter, which provides structure and flexibility to the heels of shoes. Since Rothy’s uppers are knit to shape, they are seamless and consequently exceptionally comfortable.
Strobel construction, which is done by hand, is used to connect the uppers and soles. Strobel is a technically skilled way to sew that cuts down on the amount of glue needed in construction.
The insoles are created in the fascinating embroidery area of their workshop using recyclable materials, and as soon as they are finished, the insoles are inserted into the shoe.
After dozens of precise steps, these expertly crafted, wonderfully comfy shoes are completed. From their hands to your feet, Rothy’s footwear is crafted with much attention to detail that demands a high cost.
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2) Shoes Made to Last Long:
Some may question whether the high price of Rothy’s is justified in terms of its durability. Since Rothy’s uses recycled materials in its footwear, buyers may expect a long lifespan.
Shoes that can be worn for many years without showing signs of wear are an important part of circular design. That’s why, when a new model is released, the company makes sure it passes a series of durability tests including things like knit strength, wear resistance, and colorfastness.
According to the website, their team bends each shoe model at least 120,000 times to evaluate wear resistance, in addition to putting them through 10 washes and a UV light test for colorfastness.
They put their shoes through more than 15 different durability tests before they release them. After all, the shoes you get from Rothy’s most commonly also be the ones with the most longevity.
The brand uses high-quality materials, so the shoes can withstand plenty of wear and tear. The sturdy construction of the shoe ensures that it will only stretch slightly to accommodate your feet, and then it will return to its original shape.
In the end, you’ll have a pair of shoes that is custom-fit to your feet and retains its form. This is why the shoes from Rothy’s have a hefty price tag, the cost ends up becoming more affordable in that sense.
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3) Timeless Designs:
Rothy’s modernized classics include enhanced details and customer-friendly silhouettes. Nowadays, everyone gives greater value on looking well when they get dressed. Rothy’s is committed to providing exceptional design that is reflective of a wide range of preferences and values.
The seamless construction ensures that you have no reason to complain about the shoe’s discomfort or stiffness. Rothy’s are lightweight and flexible, and the sides may easily expand to fit your feet.
Rothy’s have a moisture-wicking characteristic and the capacity to withstand rain and sweat, regardless of the season in which you want to use them. These sustainable shoes are machine-washable, so you do not need to spend a lot of money on maintenance.
Furthermore, Rothy’s eco-friendly construction is flawlessly incorporated into the design, making them reliable and fashionable. If you do not like the point-toe style, you might go for loafers.
Rothy’s are built narrow to provide a snug fit on the feet like a glove. The stretchable plastic knit on the upper of Rothy’s shoes typically eliminates the need for a breaking-in time. This adaptable footwear with elegance and comfort leads to a high price tag.
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4) Sustainability:
Sustainability is an integral aspect of Rothy’s brand identity and a crucial factor for many consumers in this day and age.
Rothy’s are unique in that they are crafted using recycled plastic water bottles and marine plastic rather than the more typical materials used by other shoe manufacturers, for this reason, they cost a premium price.
In reality, by using recycled plastic as the distinctive thread in their footwear and accessories, they have prevented 100 tons of plastic from entering the ocean and other water bodies.
The outsoles of the shoes are comprised of 35% renewable resources, and their insoles are comprised of 30% recycled rubber and plant oil.
The Strobel boards of their shoes are similarly made with foam derived from algae. Algal blooms are both a “renewable resource and a cause of global warming”.
They can harm the environment if they aren’t taken care of, so using them in products is a renewable resource that helps the environment.
By recycling and reusing resources, they are contributing to their aim of achieving circular production by 2023. It’s great that a company cares this much about sustainability.
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Frequently Asked Questions:
Is Rothy’s a good brand?
Rothy’s is proud of the fact that it knows what modern women need and desire in terms of fashionable footwear. They are a company that has the power to put comfort and effectiveness on the same level as style and fashion. Rothy’s has been getting a lot of attention lately because celebrities like Meghan Markle and Jessica Biel wear them everywhere.
Are Rothy’s shoes good?
Rothy’s shoes have a reputation for being extremely long-lasting because of their high quality and durability. Rothy’s are not manufactured from leather, making them much more breathable. Since they are lightweight and allow feet to breathe, they are ideal for hot weather. These shoes are eco-friendly as it’s constructed from recycled plastic bottles and is machine washable. Those who place a high value on fashion and elegance will also like these shoes.
Are Rothy’s Shoes worth the price?
In my opinion, Rothy’s shoes are well worth the money because they are sustainable, stylish, and comfortable. I also appreciate that this company has so many unique styles of shoes built entirely from recycled materials. These shoes have many positive reviews and people are really happy with their purchase.
Where to buy Rothy’s Shoes?
Their online store has the widest selection of designs, colors, and sizes and is the only place where you may get many discounts. These shoes are also available in a few other retail stores including Amazon, Poshmark, and Nordstrom.
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Conclusion:
Rothy’s offers a multitude of advantages, including comfort, lightweight, breathability, and flexibility, that you will like as you plan your activities with it.
These are the best shoes for every day, which is why most women are turning to them as their go-to shoes. Twelve stores of Rothy’s are available in “San Francisco, Washington D.C., Boston, New York City, Los Angeles, Atlanta, Chicago, and Scottsdale”.
In addition to being more expensive than the ordinary pair of shoes, Rothy’s are superior in terms of quality, design, and ethics. Rothy’s is a perfect example of how to meet these high expectations, as shoppers are understanding that they do not have to compromise on any of their most important requirements. It is appropriate for you to spend your hard-earned money on Rothy’s shoes.
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