In the United States, On Cloud is rapidly becoming one of the most popular choices for runners. When it comes to practicality, the On Cloud has excellent shoes for travel, daily wear, and standing for a long time.
The history of On Cloud starts in Switzerland, where soft landings are used to change the way people run and make it feel like they are running on clouds. Olivier Bernhard, a former pro runner, and his friends David Allemann and Caspar Coppetti launched On Cloud Running in 2010.
Over 7 million runners around the world have bought shoes from this brand. Their dedication to sustainability has led them to establish collaborations with top athletes like Frederik Van Lierde.
These shoes are among the more expensive running shoes you might check. Read on to find out Why On cloud shoes are expensive.
Top 4 Reasons Why On Cloud shoes Are Expensive:
If you are wondering why these shoes are so pricey, here are four reasons:
1) High Tech Shoes:
On Cloud’s success can be credited to the innovative technologies it incorporates into each pair of shoes it manufactures.
The first is CloudTec a patented cushioning system that is formed from parts of Helion foam arranged in a way that is meant to make you feel less tired and slow down your heart rate. Because of their high flexibility, they provide customized comfort for your feet, much like individual springs in a mattress.
When it comes to maintaining your balance on slippery, uneven trail surfaces, look no further than the Missiongrip sole system, which blends CloudTec with a specifically designed rubber.
The thermoplastic polymer Speedboard acts as an intermediate layer between the upper and the CloudTec midsole. When you land on these shoes, they compress and the Speedboard flexes, loading it with potential energy. The Speedboard stores your energy and releases it as you lift your foot for the next step, pushing you forward.
Technology costs a lot of money and doesn’t directly bring in money for the company. When the new models hit the stores, there will be no doubt that they will generate revenue. So, this is added to the price of the shoes to cover the cost of innovation.
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2) Speed Lacing System:
The speed laces don’t need to be tightened and tied every time you put on your shoes. These laces keep the shoe comfy on your foot and let you set them to the exact fit you want, every time. Many of On Cloud shoes have a speed lacing system and the laces are flexible, you can put them on and take them off very quickly if you want to.
This is one reason why On Cloud was sold as a triathlon shoe when it first came out. If you want a more secure fit, the On Cloud shoes with classic laces are this feature makes them different from others.
The brand’s running shoes are great for distance runners and people who work on their feet all day because they are easy to put on and can be worn without socks, also they are comfortable, cushioned, light, and supportive.
It takes both science and art to come up with something unique like that, and this craftsmanship is expensive, which is the same way you could expect the brand charges more.
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3) Famous Brand Value:
You might be surprised at how many different brands there are when searching for the best pair of running shoes. As a result, it is not unusual to discover some of the most costly running shoes among well-known brands.
Some shoe companies make shoes for very specific types of runners by researching their movement and dynamics. For example, On Cloud shoes are one of the best for runners who want to set specific goals so they can be expensive.
Over the past decade, the brand has established a presence in more than 50 countries which is a great accomplishment for the company. However, the charges and taxes that apply will differ from one country to the next because of differences in customs duties.
These are all things that are reflected in the final price of a pair of shoes when they are marketed in a country. If you are purchasing a shoe from an unknown brand, you will not be willing to pay a high price, whereas, if you purchase it from an established brand, you will pay more.
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3) High-Quality Recycled Materials:
The brand uses premium quality sustainable materials in its products, the better the material, the more it will cost to manufacture it. The polyester used in On Cloud footwear comes in large part from recycled sources, anything from 70% to 95%, depending on the kind of shoe. Up to 100%, recycled materials are used for the heel, tongue, collar lining, laces, and sock-liners, which is a great step for Nature.
On Cloud’s latest cushioning material is made from a mix of EVA and OBC foams, which are a mix of stiffer and lighter fabrics in one compound. The resulting cushion is more comfortable all year round since it is less heavy, has a higher energy return, and can handle a larger range of temperatures.
On the Cloudventure with a new outsole material that balances the cushioning in the shoes which are made of sticky rubber that has been shaped into diamond grooves and thin lines. The compound and outsole textures work well together to give you a great grip in mud and on hard surfaces.
Besides that, the materials are sturdy and the construction is precise. In general, the design of slip-on shoes is trendy and sleek, and many of them have a clear and simple chunky look.
However, the cost of this type of material has been added to the price, which made the On Cloud shoes more expensive.
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Frequently Asked Questions:
Is On Cloud a good brand?
On Cloud is an excellent shoe brand whose quality and market share are growing. They continually improve its existing shoe lines and incorporates recyclable materials in many of its models. As of mid-2020, it was stated that On Cloud sports footwear was accessible at 6,000 outlets in more than 50 countries, with the United States being its largest market.
Are On Cloud shoes good?
The brand used the running experience they got from hiring world-class athletes to make running shoes that reduce the impact of your foot hitting the road, which is good for your feet, knees, and lower back. On Cloud, shoes are great for long walks and being on your feet all day as their shoes don’t make your feet feel heavy, and they let air in.
Are On Cloud shoes worth the money?
Whether you’re an expert athlete or someone who enjoys a relaxing walk in the evening, On Cloud is dedicated to designing shoes that will only improve your performance. Regardless of your skill level, my opinion regarding these shoes is that their shoes are of the highest quality and are worth trying. The brand is extremely creative and innovative, and its shoes have received numerous excellent reviews.
Where to buy On Cloud Shoes?
On Cloud shoes and athletic apparel can be purchased directly from their website. If you prefer shopping in-store, the website provides a store locator that will direct you to a local retailer near you.
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Conclusion:
The On Cloud shoes provide continuous and reliable performance for daily use, walking, standing, and travel. These sneakers are comfy, easy to pull on and off, and have a sporty, minimalist appearance. Running shoes are among the first things you must purchase if you wish to begin a running career at any age. Now I hope you got the answer and know the reason why On Cloud shoes are so pricey.
However, this does not mean that all expensive running shoes are the best. The primary purpose of any running shoe should be to minimize injuries and make you feel comfortable while running, allowing you to enjoy the activity. If you’re looking for a new pair of running shoes that are designed to protect your feet from road wear while maintaining a minimal feel, give On Cloud a try.
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