Off-White is a famous Italian luxury fashion brand that offers clothes, footwear, and various accessories. The company manufactures all of its products in Milan and distributes them to Off-White stores as well as other retailers.
Since its founding in 2013 by American entrepreneur Virgil Abloh, the Milan-based company has expanded stores in 15 places across the world and maintained a clientele of A-list celebrities. Before Abloh launched this label, he established a streetwear company under the name “Pyrex Vision”, which was widely appreciated by many celebrities.
Moreover, although Abloh is the owner of his fashion line, he rarely works alone to produce high-quality products. His partnerships with major names have kept this brand at the forefront of streetwear over the years.
If you’ve ever wondered why Off-White shoes are expensive, let’s take a quick look into the world of one of the most prominent brands to figure out the cause.
Top 4 Reasons Why are Off-White Shoes so Expensive:
To learn more about the company and provide information about why these shoes cost more let’s have a look at some of the reasons:
1) Streetwear Fashion:
Off-White appeals to the younger generation in part through its streetwear-inspired shoes. Once members of Generation Z and Millennials appreciate a product, its fame rises, and I don’t have to tell you why.
The company offers collections for men and women and a specialized selection of kidswear, and teenagers are passionate about it. The rich kids club, including musicians and social media stars, can’t get enough of the latest Off-White’s take on the streetwear trend.
A pair of Off-white sneakers may be found in the closet of nearly every Elite. According to the quarterly survey of the fashion and e-commerce portal Lyst, Off-White gained 33 positions in just one year. Additionally, the brand surpassed Gucci and Balenciaga for the first time.
Streetwear is the luxury of today, and it continues to promote the premium fashion market. The combination of riches and accessibility motivates Off-white’s creativity.
Abloh explains that the average age of this brand’s clientele is 12 years old and that this is the brand’s intended audience. The brand also benefits from developments such as the uprise of hip-hop as the main American musical style.
He capitalizes on such trends faster than competing brands. Nobody comprehends the contemporary world better than Abloh, and he consistently makes products that define the youth culture.
Streetwear can be quite pricey, but there are good reasons for this including high-quality fabrics, original styles, and a sense of exclusivity come together.
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2) Well-Known Collaborations:
When it comes to design, Virgil Abloh is at the top of his game. However, the brand’s characteristic diagonal lines and arrows weren’t the only things that boosted Off-White to the fashion industry’s top.
Undoubtedly, Off-White’s many collaborations contributed to the skyrocketing costs of their footwear. Nike and Off-White collaborated in 2017 to redesign ten of Nike’s most popular and iconic shoe styles.
The sneakers manufactured by the collaboration between the two brands were quite outstanding. The majority of young customers and celebrities loved the brand, and the initial price range of their shoes was $300 to $400, but as with any product that receives a celebrity endorsement, the demand rate goes up. There was an unexpected surge in resale prices to as much as around $1,000.
In addition to Nike, Off-White has collaborated with “Champion, Timberland, Sunglass Hut, SSENSE, Gore-Tex, Browns, Burton, Ikea, Kith, Grog, Chrome Hearts, Jimmy Choo, and Equinox”.
Furthermore, Off-White partnered with Hiroshi Fujiwara to design a premium money clip resembling a credit card. After that, the sports company released a collection of sportswear designed by the creative originator of Off-White for tennis champion Serena Williams, she wore it to the United States championships which provides the Off-White brand’s fame a considerable boost.
These are only a few examples, but they are undeniably some of the initiatives that have made Off-White more popular and pricey.
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3) Exclusive Designs:
The Off-White team of designers has an impressive collection of designs. These designers have been working in the industry for quite some time, so they are familiar with both their clientele and the future of the Off-white brand. The ability to start new trends is Off-White’s most fascinating feature.
When a new product is introduced, it will almost instantly become popular because of the trust and loyalty consumers have in the brand. This was something that required several years of effort and success, as this kind of market power is not held by new businesses.
As Off-white continues to expand, they tend to diversify their styles and patterns. When you look at a new Off-white product, even without the brand’s logo, you will likely recognize it.
The Off-white logo is in high demand, and people are comfortable wearing it on their clothing as well. With its predominant logo, this design ensures that the company will continue getting free advertising. The designs are created to be of excellent quality and stylish, but also to help in the growth of the company.
The shoes must be priced premium to pay for the design team and the research they conduct to maintain Off-white at the top.
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4) Product Manufacturing Costs:
Off-white often manufacture their shoes in Italy and avoids outsourcing any of their production to less expensive countries. Unlike other companies seeking to save money on labor or materials, off-white emphasizes employing only the best. This approach is what has contributed to its popularity.
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Their commitment to recruiting only the greatest employees continues to set their products apart, but it comes at a cost. There are many steps involved in making any product, which justifies a higher selling price, but the total cost is not the sole factor in determining the price.
Off-white then invests a lot in the production of its shoes so, each Off-white product goes through a detailed process. Raw materials, manufacturing equipment, skilled labor, and warehouse management shipping costs must all be taken into account for the high prices.
The brand is always on the lookout for exceptional designers to collaborate with so that it can maintain its status as a fixture of forward-thinking style.
It pays its employees well and provides them with regular training to guarantee the reliability of its products. This is one of the primary reasons why Off-white is such a high-priced label.
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Frequently Asked Questions:
Is Off-white a good brand?
Off-White is one of the most prominent streetwear fashion labels ever. In such a short duration, the brand achieved a global reputation and became a leader in the premium streetwear industry. Behind the name is the concept of the union of black and white contrasts, a color scheme prominent in its designs.
Are Off-white Shoes good?
The off-white designer team is experimenting with redefining a traditional silhouette in a manner that appeals to the millennial generation. Each of their shoes is made with high-quality materials, and their shoes are surprisingly light, which makes them great for walking around all day. Not only do they look good, but they are also very comfortable.
Are Off-white shoes worth the money?
Off-white is for you if you do not mind shelling out a bit more for comfort and are a fan of elegant design. There’s no question about the quality of these shoes that makes them last longer and the quality is worth the price.
Where to buy Off-White shoes?
You can purchase Off-white shoes on their official website. These shoes are also sold at big retailers like Farfetch, SAKS Fifth Avenue, Stockx, Nordstrom, and Amazon.
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Conclusion:
The Off-White brand is a fashion label founded in today’s culture with a unique taste level. Additionally, it seeks to be a young brand that embraces the present in a refined manner.
This brand is so popular with young people, so it’s clear that it will stay a high-end streetwear brand for a long time. Abloh’s goal was to use his designs to tell a story from the point of view of people in the street culture, this is what makes Off-White and its products stand out from other brands.
As you are aware now, there are valid reasons behind Off-white’s exorbitant prices. You are paying in part for the brand name, but you are also receiving a durable, high-quality product. If you can afford to spend money on these shoes, you should buy them without hesitating.
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