New Balance is one of the largest producers of athletic shoes and apparel in the world. The company started its period of success in 1906 and has remained unmatched ever since.
The brand has now grown into a multi-billion dollar company and has established its reputation for offering the finest athletic shoes for every activity.
If you’re looking for the best shoes, you might have checked out New Balance and are curious to know why these shoes are so expensive, in this article, I will tell you.
Top 4 Reasons Why New Balance Shoes Are Expensive:
Continue reading to find out the reasons behind the high cost of New Balance shoes.
1) Versatility:
Runners have consistently praised the performance of their New Balance shoes. However, because of their high level of comfort, they are a good option for everybody, not just athletes.
For the past century and a half, you might have seen everybody from the president to NBA superstars and celebrities wearing New Balance sneakers.
New Balance shoes are often recommended by podiatrists who remarked that most of their shoes have developed footbeds that provide excellent arch support, comfort, and stability. In addition to relieving foot tiredness, New Balance shoes can also alleviate discomfort in the ankles, knees, and back.
New Balance shoes are also extremely lightweight, so you won’t have to struggle to lift your feet when running.
How your feet and shoes strike the ground as you run can also affect the duration of your runs and whether or not you suffer pain while running. This affects your gait cycle and foot position, which can assist prevent injuries and any pain or discomfort that can occasionally be experienced while running.
They have also introduced innovative features, such as fresh foam technology soft gel inserts in the bottom layer of the shoes for ultra-smoothness, and many more.
New Balance shows the importance of quality if one wishes to endure the test of time. This brand would not be as successful if it didn’t put effort into creating high-performance footwear.
Although trends come and go quality shoes will always be valued by customers and they will be satisfied to shell out some extra money for it.
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2) Famous Collaborations:
When athletes and other well-known labels endorse a brand, it can do wonders for a company, also you can presume that the prices of its products will be higher.
Collaborations haven’t been a big part of the history of New Balance for a long time. Its tagline was “endorsed by no one,” however the company never sponsored any athletes.
Furthermore, New Balance’s collaboration with other companies became more substantial approximately five years ago. Initially, it teamed up with fewer streetwear labels like Aime Leon Dore.
Due to the success of New Balance’s partnership with ALD, so many other companies have shown an interest in partnering with the company.
“Salehe Bembury, Aries, Jjjjound, Stone Island, Miu Miu, and Stussy are just some of the other brands that New Balance has collaborated with”.
American sprinter Sydney McLaughlin, NBA star Kawhi Leonard, and the youngest woman to ever qualify for Wimbledon, Coco Gauff, are just a few of the famous athletes who reportedly represent New Balance.
In the past two years, New Balance has emerged as the footwear of choice among both enthusiasts and the general public due to this endorsement strategy.
When a brand wants to generate a lot of hype about its products, collaboration is always a great way to engage more people, and as a result brand following also increases.
Partnerships of New Balance with others are typically limited-edition releases that increase demand for shoes and ultimately price tags are also high.
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3) Highly Desirable Designs:
Most people who wear New Balance claim that they choose these shoes because they are comfortable, trendy, and traditional. No one can ever say that New Balance isn’t trying hard enough to keep up with the latest trends.
The sneaker company that has been around for almost a century and is known as selling “dad sneakers” continues to attract aged persons who value comfort, but now the attention of fashionistas have also been drawn to them.
The issue is not that New Balance styles have changed but rather that people’s choices have revolutionized.
Some brands are ahead of what is trending and always try to follow the trend with that sometimes they also compromise quality this is not the case with New Balance.
What doesn’t look appealing at first, like big, heavy shoes from ten years ago, can suddenly become popular as styles change. Since New Balance shoes have timeless styles and are perfect for everyone, there is a great demand for these shoes.
Furthermore, as with any other worldwide dominant brand, New Balance benefits from limited distribution.
Supply and demand have a significant impact on pricing as well. When more people are wanting a product than availability then the company can increase costs to make the product even more exclusive.
In exchange for a higher price tag, you will purchase a pair of shoes that not everybody can have.
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4) Made in USA:
New Balance, unlike many of its competitors, produces its shoes in the United States using American workers who are known for their skill and attention to detail rather than those in Asia where labor is cheaper.
Though not every pair of shoes they sell is made there, many of their best-sellers and signature products are made in the USA. This causes New Balance to have a greater cost of production, allowing them to set its prices higher than others.
New Balance takes great pride in being the only major company to make more than 4 million pairs of athletic footwear annually in the United States.
However, with a high price tag, New Balance provides value to its customers by maintaining product quality at an optimal level. Also, the brand offers a greater number of Product lines to accommodate very narrow as well as wide feet of various sizes.
The cost of manufacturing shoes in the United States typically exceeds the cost of making those shoes in other countries.
Investing in things like quality, fair wages, working conditions, and outstanding customer experiences will undoubtedly drive up New Balance’s operational costs, which have to be covered by the company.
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Frequently Asked Questions:
Is New Balance a good brand?
Yes, New Balance has been operating for over a century, making it one of the most established and respected names in the running shoe industry. They stayed true to their belief that the most crucial aspect of a running shoe was its fit and comfort, a quality that customers valued then and now. Also, the brand is becoming a leading brand among athletes globally.
Are New Balance shoes good?
New Balance sneakers are available in a variety of sizes and widths, allowing you to get the perfect fit. They manufacture comfortable, high-quality running and walking shoes. These shoes are a popular pick among athletes, people who wear sneakers casually, and every age group. This footwear is also highly recommended for those suffering from health issues.
Are New Balance shoes worth the money?
Not only are the shoes from this company reported to be the most comfortable you will ever wear, but also that the company itself is a perfect example of innovation and creativity. New Balance is committed to making shoes that will improve your performance. Indeed, your money will be well spent on these shoes.
Where to buy New Balance shoes?
Customers can purchase shoes at their website and outlets, you can find the store near you by visiting their store locator. These shoes are also available on Amazon, Nordstrom, and Zappos.
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Conclusion:
With the addition of new accessories and technology, New Balance aims to become a one-stop shop for all the gear and apparel required to get people moving and ready for any athletic adventure.
They started as a local shoemaker in Boston, but through innovative design and smart marketing, they’ve become a global powerhouse. This company has made a mission to promote change by concentrating on developing useful products for its customers and establishing active and supportive communities.
Making efforts toward sustainability and transparency and committing to manufacturing in the United States are both excellent strategies that bring in many loyal customers for them.
In a nutshell, New Balance shoes are expensive because the quality of the shoes in the areas of performance, high customer demand, and styles are remarkable.
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