Mario Polegato started Geox in 1995, the company’s first shoe, was made for kids, and the shoes for men, women, and clothing were made after this.
The combination of the Greek word for “earth” (geo) and the letter element “x,” which represents technology, resulted in the Geox brand name.
The success came quickly and was huge, way more than Polegato had hoped for. In the global market for lifestyle shoes, Geox is among the most well-known names.
If you look at the “International Branded Casual Footwear Market,” you’ll see that Geox is not only the market leader in Italy but also one of the top brands in the entire world.
In this article, I will explain what special features are offered by Geox Shoes that made it a unique brand, and more importantly why these shoes are so expensive.
Four Reasons Why Geox shoes Are Expensive:
There are so many reasons responsible for the high prices of Geox shoes, among them, some of the significant reasons are mentioned below:
1) Waterproof and Breathable Shoes:
To improve the breathability of their shoes, Geox updated the traditional perforated rubber outsole to AerantisTM, which features huge perforations, a protective mesh, a full-size membrane, and a unique lining with air pockets, the feature’s key advantage is that it prevents wet shoes.
NexsideTM is a new shoe technology from Geox that provides enhanced ventilation via perforations in the sides of the sole.
NebulaTM has taken the classic concept of breathability a step further by integrating a customized inner lining with air spaces and a breathable membrane. The best thing about Geox shoes is that you can wear them anywhere, even when it’s raining.
Also, The Amphibiox technology created by Geox makes their footwear waterproof and ensures optimal comfort. The technology’s primary advantage is that it keeps feet dry and airy.
Waterproof, water-resistant, shoes are significantly more expensive than ordinary footwear also these are more durable since they can be worn in even the harshest environments.
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2) High Advertising Costs:
Advertising is one of Geox’s biggest and most powerful strategies, and it’s one of the main reasons why they’ve become so popular and successful in the fashion world.
Most of all, the stories and advertising that took along with the brand, especially in the beginning, were unbeatable.
So much so that, just like back then, almost everyone in Italy still remembers the slogan of the brand, “Respira,” which means “The shoe that breathes,”. It is written in big letters on billboards in every city in Italy and also viewed over and over again during commercial breaks.
There was a time when Geox was everywhere: on TV, in the streets, and even as a sponsor of Formula 1 for three years.
But most of all, the brand is widespread, both in terms of location, with a large network of stores and retailers, and in terms of style, optimistic look, and a new twist that will dominate the Italian mind.
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In just over twenty years, Geox grew to be the largest casual footwear company in Italy and the third largest in the world, with 30,000 employees and 1,150 stores in 114 countries.
Still, their very high prices for shoes and other accessories are mostly due to how much they spend on advertising.
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3) Good for Foot Issues:
Although its primary brand is footwear, Geox also functions as a research and development company. At Geox’s headquarters in Montebelluna, several engineers, chemists, and physicists conduct research into the effects of sweat and heat created by physical activity.
Many Geox shoes, for instance, are made to support orthotics thanks to their ergonomic designs, plush insoles, and ultralight construction.
Although Geox wasn’t created with orthotics in mind, their shape and spacious interior make them ideal for orthotics. In addition to their spacious interiors, several Geox shoe models feature adequate depth, making them ideal choices for foot issues.
The many problems that might arise from the feet can all be treated by wearing Geox shoes. Your foot pain could be caused by a variety of factors, including your choice of footwear, the duration you spend standing, the hardness of surfaces, and your general level of physical fitness.
Also, shoes with proper cushioning, and support will prove helpful in the long term and cost more.
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4) Sustainable Material:
The choice of material has the most influence on the final result of the product. They have their suppliers take part in a global sustainability review of all the materials they use, and the brand creates multi-purpose innovation labs so that they can collectively determine the most effective solutions.
In 2021, the Group enhanced the use of sustainable features components in the manufacture of footwear and materials with recycled components, completing a promise set through the acceptance of the Fashion Pact as well.
The brand is also a member of the Leather Working Group (“LWG”), a trade group that encourages the use of ethical and environment-friendly procedures in the leather industry.
Moreover, Geox follows the worldwide standard set by the Fur Free Alliance, which requires the elimination of all animal fur from all products.
Sustainable materials are more expensive than normal ones since their raw materials cost more. This is because they are made in fewer amounts, are of higher quality, and have less of an impact on the environment.
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FAQs:
Are Geox shoes good?
The Geox shoe collection features shoes that were made specifically with the comfort of wear in mind. The brand’s unique Net Breathing System and perforated uppers combine to keep your feet dry and comfortable on long walks anywhere. Also, the durable construction of shoes offers years of service.
Is Geox a good brand?
Geox has become one of the leading brands in this competitive, highly saturated industry. The brand combines Italian design and brand patent technology uniquely. Since its foundation, the Geox group has constantly invested in innovation.
Are Geox shoes worth the price?
As the brand claims about the technology, material, and comfort of the shoes you should pick one for yourself. On the internet for people who love the shoe and buy it online, the product is worth the money. For people who didn’t like the shoes, the price was more than they could justify.
Where to buy Geox shoes?
The brand’s website is the best place to order shoes online. Their products are also available in retail stores but if you want to buy something online, the best thing to do is probably just order from the official site, that way there is much less hassle and confusion if there is an issue with your order.
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Conclusion:
Investing in the proper footwear will save you a significant amount of money in the long run. The success of Geox may be credited to the company’s continued commitment to introducing cutting-edge technologies and expert craftsmanship of the products, which ensure their water resistance without compromising their breathability.
The brand has devoted its entire existence to making multiple layers of comfort technology, which they use in their designs to make you as comfortable as possible. The term “shoe and apparel designer of the future” perfectly describes the designer label Geox.
What are your thoughts on Geox and will you buy one? Share with us in the comments below.
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