Birte and Karl Toosbuy came up with the idea for ECCO in 1963. In 1996, ECCO opened a place in Denmark called “Futura” to do research and design work and opened its first big store on Oxford Street in London, England, in 1998.
By the year 2000, ECCO was in charge of every step of the manufacturing process, from designing shoes to making them out of leather to selling them in stores.
Ecco promises to provide variety without sacrificing quality by emphasizing high-end footwear and handcrafted leather items. If you’re seeking trendy everyday footwear or something special for a particular occasion, the brand claims to provide it all.
In this article, we’ll talk about what makes their shoes special, why are Ecco shoes expensive, and whether or not the brand is worth the money overall.
Six Reasons Why Ecco Shoes Are Expensive:
Let’s explore the reasons behind the high prices of Ecco shoes:
1) Extremely Comfortable:
Ecco shoes are well-liked by those who spend a lot of time on their feet, such as walking enthusiasts and runners. They use high-quality materials to keep your feet cool and cushioned when you walk around town or go for a hike.
When you buy a pair of Ecco shoes, you can rest assured that they are sufficiently comfortable for daily use, this is because the shoes are all constructed with incredibly soft leather and include an innovative Comfort Fiber System.
The ECCO Comfort Fiber System, based on modern research, allows the leather to breathe, so it remains soft and fresh. Moreover, when you walk, the air is actively circulated around the foot. This System is a unique approach to shoe material, and it can provide an additional level of comfort when wearing them therefore, these shoes are more expensive.
The company made the soft materials that make up the system only for them. They don’t use any other materials in their shoes, so Ecco is the only company that uses this system. Anyone who buys their products gets a lot of value from them because only this brand can give their customers this kind of experience.
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2) High-Quality Footwear:
Ecco provides high-quality footwear, which is another reason for the brand’s popularity. Their shoes will last for years without degrading or falling apart, as other brands may after just one season of continuous use.
Ecco’s most noteworthy feature is that they made their own leather, manufactured in Indonesia and Thailand. Several major companies do not do this, thus Ecco stands out from the competition by doing so.
In addition, they have quality management inspectors who verify the leather’s quality by reviewing each product. The fact that their leather shoes do not stretch is another reason why they are so comfy to wear all day.
In comparison to other varieties of leather, full-grain leather is soft and resistant to scratches. They also use latex foam for their insoles, which retains its cushioning features over time.
Ecco makes flexible and lightweight shoes with a technique called “hand stitch,” also the company has a special machine that can bend leather in any way to make it as flexible as possible. There is no need to break them in because they are made to be immediately comfortable. Even if you wear them every day for months, you can still expect them to look stylish and feel better.
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3) Craftsmanship Technology:
Simple, high-end, and expertly designed footwear creation is their core value. Their innovative direct comfort technology adapts to the contours of your foot to enhance every step. All of their shoes are crafted with anatomical lasts and one-of-a-kind 3D molds, which contribute to their signature comfort.
Direct injection of lightweight fluid materials into the sole of the shoe creates an integral, flexible, and lightweight connection between the upper and outsole. The result is relaxing comfort and reliability throughout the day.
BIOM Natural Motion promotes a more natural walk for increased strength, and stability. This technology is utilized in many shoe types, including golf, outdoor, and even athleisure.
Their ECCO Shape Collection has exceptional comfort and supports thanks to the carefully hidden heel and shank. The footbed is designed to provide comfort and support for your heel all day long.
The revolutionary ECCO TRI-FI-GRIPTM outsole uses three distinct zones: one for stability, another for durability, and a third for rotational support, all of which work together to help in every part of your golf game. Summing it up, you will not get these many features and facilities in a cheaply constructed shoe, you can presume that the brand charges for their attention to detail.
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4) Durability:
Most Ecco Shoes are built to last longer than many other brands because of how they are constructed and the materials they are made of. As with all high-quality things, the better you take care of something, the longer it might last. However, it helps a lot more if it was made with tough use in mind for any environment.
One of the main reasons why the brand is known for being durable is that the soles are always made with direct injection polyurethane. It makes a very strong bond between the upper and the sole and can stand up to a lot of wear and tear, this is a big part of how much the shoe costs.
The really smart thing about this type of shoe construction is that it lasts long and is comfortable at the same time. This helps save money over time and prevent wasteful spending.
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5) Marketing Strategies:
Ecco is a leading shoe manufacturer that prioritizes producing high-quality products over simply attractive ones. Its shoes serve a premium part of the market by offering high-end products at various price points.
It also offers customized products to its customers, so they can give their ideas and thoughts on how to make the products they like. This gives them a more personalized feel and helps the company keep customers and build brand loyalty.
Its wide variety shows that its marketing mix product strategy is meant to serve a large number of customers. Ecco shoes are known for their uniqueness, and the main goal of the product is to give customers the best experience and brand value they need.
Every shoe has different prices because the prices depend on the materials used to make the shoes. The brand aims to provide its customers with good value for their money by focusing on high-quality shoes.
Since it sells high-end goods, the company cares primarily about the quality of its construction and the creativity of its designs rather than the cost of manufacturing.
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6) Ecco’s Sponsors and Advertisements:
Ecco has special ad campaigns in places like China to promote a friendly atmosphere on a digital platform where customers can connect with the company and where the emphasis is on life experience, not just products.
It uses ambassador promotion and notable athletes, such as golfer Caroline Mayson, to promote the concept of comfort, style, and quality for its products. It promotes through many methods, including advertising in journals, newspapers, and professional blogs, among others.
It employs both mass media and non-traditional advertising methods. It occasionally employs TV advertisements and campaigns in mass media to promote brand awareness. Due to these advertisements, famous people show off their Ecco shoes, and more people excitedly buy them, making them more money.
Additionally, it conducts social media campaigns and promotes its businesses on Facebook, etc.
In an attempt to communicate with its customers, the company focuses on educating people about various societal issues and standards, such as well-being and advancement of women campaigns, through its advertisements.
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Frequently Asked Questions:
Is Ecco a good shoe brand?
Ecco is known for manufacturing durable, high-quality footwear and is considered one of the most revolutionary high-performance footwear brands. The best part of buying at Ecco is that you can buy everything you need from one location, more than just shoes they also make bags, jackets, wallets, and accessories. This store has everything you need to look good so you don’t have to search for other stores.
Are Ecco shoes good?
Ecco shoes are known for their minimalistic looks and elegant leather, and longevity which give them a modern and trendy look. These shoes are well-made and have a lot of styles. Their “Freedom Fit” means that they can fit a wide range of feet. Also, they are made to help with foot problems like back pain, heel spurs, hip pain, knee pain, metatarsalgia, and plantar fasciitis.
Are Ecco shoes worth the price?
The company appears to be an excellent option for purchasing long-lasting, high-quality shoes. Their shoes are of reputable quality and are available in a wide range of styles. Considering all the technology and features provided by the brand their shoes are well worth the money.
Where to Buy ECCO Shoes?
You can buy their shoes at their stores or on their official website. Also, you can find Ecco shoes in big stores like Macy’s, DICK’s Sporting Goods, Amazon, and many more.
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Conclusion:
With more than six decades of experience in shoemaking, the Denmark-based company Ecco manufactures footwear of the highest performance and quality. If there’s one thing to say about ECCO, it’s that they’re quite careful when it comes to the leather they choose.
Few shoemakers would do the tanning process all by themselves. Various factors, including comfort, durability, flexibility, breathability, and lightweight, contribute to the high cost of Ecco shoes.
In the end, we hope that your question gets answered. Now you can confidently purchase a pair of Ecco shoes and give your feet extra care with every step.
Moreover, we have also compared two of Ecco’s best golf Shoes the Biom C4 AND H4. You can read that blog post by clicking here.
