“Converse” is an American lifestyle brand that sells shoes, clothes, and accessories. It started in 1908 as the Converse Rubber Shoe Company and was bought by several other companies before it became a part of Nike, in 2003.
Converse sneakers are a must-have in almost everyone’s shoe closet because they can be worn every day by people of any age, identity, or gender. There were more than 109 company-owned retail outlets in the US that sold Converse products, and another 63 stores in international markets.
If you are a shoe freak you must have checked converse shoes and wondered why they are so expensive, even though designs have remained unchanged. So let’s dig in!
Top 05 Reasons Why Converse Shoes Are Expensive:
Continue reading to find out more about why Converse shoes cost a high price than others in the market. Here are five reasons:
1) World Wide Recognition:
The converse brand market is widely spread over the globe. Each of its retailers is in more than 160 countries around the world and is aimed at increasing the brand’s success and sales.
Target and DSW are two well-known retailers through which Converse offers its products. Nike is the parent company of Converse also, and its main distribution markets are the United States, United Kingdom, and China.
Converse now distributes its products through both local and national distributors. Twenty percent of the company’s total income comes from Foot Locker, its largest consumer client.
With the help of wholesalers, retail stores, and online marketplaces, Nike helps promote awareness about Converse Products. Shoes of this brand are not only long-lasting but also well-known for their high level of luxury and exclusivity. As a result, it has the trust of its target audience.
No matter how wealthy a person is, no one is going to spend that much on an unknown brand, knowing and trusting a brand makes it easier to pay $100 for a pair of shoes. Since converse is a well-known and trusted brand around the world, you can be sure that it will stay true to the long-lasting, iconic standard they claim about.
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2) Shoes Made to Last Long:
Converse shoes are best in terms of durability, when it comes to wear and tear, these shoes are some of the most durable sneakers on the market. Depending on what they are made of and how you use them every day, these shoes with rubber soles can last for years.
In the case of shoes, in particular, the brand has positioned itself so that its style is recognized as stylish and unaffected by the rapid changes in fashion. The gum rubber outsoles and tightly woven high-quality canvas on the top of these sneakers make them last a long time.
Still, it’s important to keep in mind that your weight and how often you wear your Converse shoes can affect how long they last. Customers are less likely to buy a new pair of shoes if the shoes do not show signs of damage and with a quick clean look good. These limited edition shoes are not replaced very often, and manufacturers consider this and increase the price to keep production going.
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3) Timeless Designs for Everyone:
Converse sneakers have changed significantly in variations, collaborations, and colors over the past century while retaining their original high-top canvas style. Their rubber-soled boots are undoubtedly among the most versatile sneakers in the world since their popularity extends to every group of people.
In addition, if you choose canvas high-top sneakers, you can use them for many years without stressing about fashion trends they never go out of style.
Converse shoes can also be worn by nearly everyone, including children, women, men, parents, and grandparents of all ages and walks of life. These shoes are timeless classics that may be worn for casual, smart casual, and even street style and are also perfect for travel since they offer everlasting versatility and need less maintenance.
Converse shoes have become a fashion statement for many people; consequently, the demand, consistency, and flexibility of these shoes have increased significantly, making them expensive footwear.
4) Marketing Strategies:
Marketing is crucial to the success of any brand. Converse has dedicated more than a century to self-expression and communication. The renowned company, recognized for its distinctive star logo footwear, asserts that what people wear determines athletic, street, and artistic culture.
One of the company’s goals is to help consumers in establishing an authentic style simply. A brand vision that promotes consumer self-expression contributed to nearly $2 billion in sales for Converse in 2018. However, compared to other categories, the shoe market is competitive, and even well-known brands must compete for attracting and retaining customers.
The “Converse by You” project of the company allows clients to personalize their sneakers by choosing a specific color or material, or even by adding their name. Converse, however, highlights the importance of personal identification, unlike most other brands.
Converse ads are known for being classy, and sophisticated which fits with how people think of the brand. They also know how to get into the news and limelight, because that’s where their clients are.
Part of their strategy is to remain visible in the public eye, with their innovative models. Sales are not affected by a modest increase in price because of the greater quality of the product and the value associated with the brand.
5) Endorsements:
In addition to a wealthy target audience and a feeling of exclusivity among customers, celebrity endorsements also contribute to the high price of Converse shoes. The brand is commonly associated with musicians, artists, activists, rockers, and originals and encourages uniqueness.
Many celebrity endorsements and marketing activities have contributed to developing the Converse brand. Also, well-known personalities in the music, sports, and entertainment industries have promoted the Chucks’ shoe line. The company is also linked to music and promotes itself by working with classic rock bands like Pink Floyd, etc.
When people buy the company’s specially-made red sneakers, part of the money goes to a global fund that invests in AIDS and HIV programs in Africa. By doing things like this, Converse shows that it is a brand that cares about the world around it.
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Frequently Asked Questions:
Is Converse a good brand?
Officially, Converse is the most popular shoe brand in the United States. The Converse brand is iconic, and the style of the shoes is simple and classic. The brand’s shoes are one of the few shoes in the fashion world that have stayed popular and the same for more than a century.
Are Converse shoes good?
The high-quality materials used to make Converse shoes make them last a long time. The gum rubber soles are made to handle high impact and daily use, and the tough canvas upper is hard to tear or damage without a lot of force. Also, their shoes are very comfy, you don’t have to put Converse through wear tests. When you buy them, you can start using them right away.
Are Converse shoes worth the price?
Converses shoes are worth the price when you think about the material, the way they are made, the exclusivity they provide, and the fact that they are made in an environment-friendly manner. The brand ensures that you won’t regret purchasing from them.
Where to buy Converse Shoes?
Customers can buy Converse shoes on their official website, and physical stores. Their shoes are also offered in many retail stores.
Conclusion:
The brand is considered an iconic brand by multiple generations. Countless people have owned Converse shoes at some point in their lives. Over the years, fashion trends have changed, but the Converse sneaker has remained consistent and achieved a high status.
However, it is important to note that each pair of these shoes is fairly priced because they are a versatile fashion trend that fits every outfit. I hope we have assisted you with your query that due to their longevity, stability, popularity, consistency, and iconic status, Converse shoes cost a high price.
What are your thoughts on Converse and have you ever owned a pair of them? Share with us in the comment section below.
