Why Are Clarks Shoes So Expensive? (Top 5 Reasons)

Clarks has a long and rich history that extends back to 1825, brothers Cyrus and James Clark established the company in Street, England. 

You can’t go wrong with a pair of Clarks Shoes due to their adaptable styles, comfort, performance-enhancing features, and reputation as a trusted brand.

Clarks sells shoes for both men and women, as well as for kids. They have styles for everyday wear that are comfortable and useful, and for formal occasions.

Also, if you want to buy more sustainable products, you should know that Clarks is doing more to help the environment through the ShoeShare program and other ways. 

If you have ever wondered why you pay such high prices for Clarks Shoes, I have some reasons for you, so continue reading the article.  

Five Reasons Why Clarks shoes Are Expensive:

For those who would like to know the real truth behind the high price tags of Clarks, here’s the answer.

1) Cutting Edge Technology:

Clarks Shoes are built to withstand the harshest weather conditions and feature cutting-edge technology that keeps feet dry and comfortable no matter what the workday brings. All of their GORE-TEX products feature a GORE-TEX membrane layer. 

Water vapor can escape through the pores, but actual drops of water cannot, so to prevent water from penetrating while still enabling heat to leave, they created CSHELL, a specialized waterproof membrane.

OrthoLite, the industry standard in open-cell foam technology, provides shock absorption, air circulation, and incomparable comfort.

Cushion Plus enhances comfort by supporting the biomechanics of the foot and it also reduces foot strain. Cushion Soft’s high-rebound foam layer, which is carefully placed within the shoe to absorb the impact of each step, offers maximum softness and lasting comfort.

The abrasion-resistant rubber outsoles of shoes ensure dependable traction and stability on any terrain. You cannot get these high-tech properties in ordinary market shoes, by providing these features the brand charges more.

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2) Rich and Genuine Leather:

Most shoe manufacturers use synthetic materials for their products, but at Clarks, they believe that a luxurious look and feel comes from genuine leather. Leather is a key raw material for Clarks and all the leather they source is a by-product of the food industry.

They have good relationships built with the tanneries they work with and many of them have been supplying them with leather for over 10 years, while the majority have achieved industry-leading environmental standards.

They are also founder members of the Leather Working Group (LWG), joining in 2005. They proudly claim that over 90% of the leather they specify for their footwear is sourced from tanneries that have achieved Bronze, Silver, or Gold certification against the Leather Working Group Environmental Stewardship Protocol. 

They also believe that building a more transparent and traceable supply chain is vital, so they are actively mapping their leather supply chain.

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3) Cushioning:

The most important thing about good shoes is cushioning. If your shoes don’t have any cushioning, you’re just bringing the pain with you. When you buy Clarks, you get a perfect insole that absorbs all the pressure you put on your feet when you walk.

The company has different kinds of insoles, so you can choose the one that works best for your feet. The “cushion Plus insole” has a leather lining that lets your feet breathe and takes the stress off your feet so you feel good even if you have to stand for a long time.

The Cushion soft soles are great for you if you want soft, comfortable shoes to relax your feet. The sole foam is covered up by the shoe body and evens out your weight which is the best way to absorb shock.

To avoid both immediate discomfort and long-term physical pains, it’s best to wear shoes that feel better. To save your feet from discomfort and allow you to walk for longer distances, you have to invest in good pair of shoes.

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4) Shoe Manufacturing and Marketing:

Clarks manufactures high-quality raw materials and employs production techniques that are appropriate to their customers. In addition, Clarks employs the world’s best fashion designers to ensure that its products are in line with current fashion trends and timeless, so they never go out of style. Additionally, the brand has considerable marketing expenses. 

Clarks keep track of how they market and advertise their products. Maybe you had the idea that the costs of marketing will likely be in the millions of dollars. This is because they want to appeal to people who are willing to spend a huge amount of money on their products.

It costs more to advertise to rich people who are willing to invest in their lifestyle. Clarks make advertising videos that are very well-made, artistic, and professional. So, a high-quality brand must make sure that all costs are covered. 

There is great effort involved in the development of each product, which requires a higher selling price.

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5) Reputable Brand:

To constantly provide the high-quality footwear for which Clarks has been renowned, the company has made an effort to recruit industry professionals. This starts with their Archivist, who is responsible for protecting the company’s irreplaceable material.

With more than 22,000 distinct shoe models saved in its archives, the archivist’s role is crucial to preserving Clark’s heritage. The Last Maker makes each design’s last by hand.

The last is a tool that determines how the finished shoe will look. Equally important, the Leather Worker supervises the supply of this valuable material. Additionally, the Leather Worker inspects the leather by hand and verifies that each pair of shoes is created to ensure a consistent finish.

These specialists ensure that every shoe manufactured is of the highest quality. This has been upheld through the decades and the reputation of all Clarks Products is great throughout the world.

It is essential to have a positive reputation if you want people to pursue, trust, and engage with your brand. Customers’ decisions to spend a lot of money on a branded product are significantly influenced by the company’s reputation.

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Frequently Asked Questions:

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Conclusion:

As you should now be able to see, there are some legitimate reasons behind Clarks being so expensive. Some of what you pay for will be the brand name, but you are also getting a high-quality, long-lasting product.

With its premium craftsmanship shoes and unique style, the company quickly becomes known across the nation and globally. Also, every year Clarks offers very good deals on their products, so you can get your favorite pairs at a good discount.

With that this informative guide comes to an end. Will you ever buy from Clarks? Inform us in the comments below.

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