The most common name that comes to mind when you think of men’s luxury footwear is the 120-year-old French brand “Berluti”.
Berluti, founded in 1895 by Alessandro Berluti, is a name internationally associated with elegance, class, and flawless quality in men’s footwear. Since the beginning, the house of Berluti has been willing to try new things and also appreciates knowing that he is making his unique style statement at that time.
Berluti might be considered one of the most expensive fashion brands in the world due to its high price tags. So, let’s find out the reasons why Berluti is so expensive.
Five Reasons Why Berluti Shoes Are Expensive
Berluti stands out for prestige, power, status, and desirability, making it more valuable. Now dive in and get to know the reasons why these shoes are expensive.
1) Shoes Manufacturing and Designs:
The material undergoes multiple stages of development. In addition to coloring and bleaching using solvents, essential oils, pigments, and dyes are utilized.
Handcrafted by skilled colorists, this procedure gives the shoes their unique colors. Patinas (a lustrous coating naturally created) also lend a distressed look, creating the idea that the leather has changed over time.
Olga Berluti, the granddaughter of the company’s founder Alessandro Berluti invented a distinctive natural and mineral tanning method in the 1980s that is crucial to the production of this high-end product.
Customers also have access to customized and special order alternatives like ostrich, alligator, shark, lizard, and shagreen in addition to Venezia leather.
Olga has established a one-of-a-kind method for tattooing leather with varying shades inked straight onto Venezia leather.
Customers may pick their designs also they can choose the placement of the artwork and top material. There are many steps involved in making any product, which justifies a higher selling price. Consequently, this is one of the primary reasons why Berluti is an expensive brand.
2) Strict Quality Control:
Genuine Berluti styles are well recognized as contributing to the company’s great reputation. Experts from all around the world are consulted to create a design that is in step with current fashion.
The final results are classic and timeless. They’re well-known for setting new styles, too. Their shoes are often regarded as the best in the world, while still primarily crafted by hand, and with cutting-edge technology.
The quality of the construction stitching determines the durability of the shoe, therefore every step of the process takes precision and a great deal of physical strength from the shoemaker.
Every pair of bespoke shoes goes through 250 separate operations, 50 hours of assembly, and three consultations with a Master Shoemaker before they are ready for sale.
The durability and strength of shoes are also extensively tested using various methods by both experts and technology.
3) Branding and Advertising:
Any luxury brand would be unable to function without branding and advertising. Companies often run advertising campaigns that highlight the superior quality and uniqueness of their products.
With Kris Van Assche as the creative direction, Berluti unveils its debut advertising campaign. Depending on their scope and complexity, advertising campaigns can cost anywhere from several hundred to thousands of dollars.
Olga Berluti, the granddaughter of the company’s founder, promoted the brand among Paris’ elite by inviting them to an annual function called “The Swann Club,” named after the hero in Marcel Proust’s “Remembrance of Things Past.” Such extravagance became the talk of Paris men’s fashion, and Berluti was soon on everyone’s lips.
“Pierre Bergé, Jean Cocteau, Alain Delon, Dean Martin, Matthew Scott-Young, Andy Warhol, Charles Aznavour, Frank Sinatra, Robert De Niro, Harvey Keitel, Yves Saint Laurent, Marcel Proust, Roman Polanski, and Timothée Chalamet” are just a few of the famous people who have worn and supports Berluti.
This tends to excite their fans to try Berluti products. Advertisements of luxury brands strive to reach as many people as possible.
4) Status and Exclusivity:
Since not everyone can buy Berluti Shoes, the brand becomes more exclusive and reflects a certain status on people who wear it. Often, buyers who cannot afford to obtain a Berluti product may opt to do so out of a desire to belong to an elite group.
They believe that they are accepted by others and that they belong somewhere. Berluti’s products are pricey because the company maintains a level of exclusivity that its customers appreciate.
Additionally, the brand might make certain people feel desirable and secure since others will see them as privileged, giving them a certain status.
On the other hand, some fashionistas view non-luxury items as inferior just because they are not expensive. Therefore, they consider high prices as better quality and higher status.
5) High Cost of Labor:
Since the beginning, the Berluti style has been known for its technical skill and out-of-the-box ideas, which come from its deep roots in bespoke creation.
Even though Maison Berluti has changed with the times, its craft spirit has stayed the same. Berluti shoes are made in Paris, so people who work for them must have a lot of labor costs.
One more thing to think about is how many people are working on one design. A lot of people work for the betterment of the luxury brand, which pays well. Every step in making their shoes requires a lot of time and effort.
Designers who crafted Berluti shoes, develop the materials, pattern and stitching, tattooing, and personalization for clients, and many steps, obviously they do not have low-paying jobs.
Since they work for a luxury brand, they have also been paid well. As was already said, the Berluti products are made of high-quality materials means they have to pay a lot more for labor.
FAQs:
Is Berluti a Luxury brand?
Yes, Berluti is a luxury brand of men’s footwear, the 120-year-old French label Berluti stands out by manufacturing superbly produced leather shoes and, men’s ready-to-wear designs.
Are Berluti shoes good?
Their quality is like nothing else. It is a combination of leather and other materials that are perfectly fine and traditional skills that have been passed down from generation to generation, making their shoes one of the best.
Are Berluti shoes worth the money?
Yes! It’s no exaggeration to say that they’ll last you decades so if you’re looking to buy one pair of high-quality luxury shoes for literally the rest of your life, look no further than Berluti.
Where to Buy Berluti Shoes?
You can quickly locate the Berluti store closest to you to view their collections of ready-to-wear, accessories, and luxury leather products. Also, you can buy them from their online store.
Conclusion:
Purchasing a luxury product is no small part it is about enjoying the finest materials, and that is precisely what you are receiving in Berluti’s Products. In addition, you receive an artisanal approach to the actual crafting of the shoe.
The French brand has a long history, it is a luxury brand, it provides status and exclusivity great consumer demand, and loyal customers, it charges for an experience and class and not a product, and offers some of the world’s finest high-quality shoes.
With that, this blog post comes to an end. What are your thoughts on Berluti shoes? Share with us in the comments down below!
As a collector of high end shoe, Berluti stand out above the rest in my opinion
True that! But everyone has a different taste/opinion.