Asics is now known as one of the best brands of running shoes on the market. This brand of shoes is of very high quality and is made of safe, comfortable, and long-lasting materials.
The shoes of Asics are made to be worn daily and can handle rough sports and outdoor conditions. They come in different styles and sizes for men, women, and children. It is one of the best athletic shoe brands because it has a history of making shoes that look great and last a long time.
The name Asics comes from the Latin phrase “Anima Sana In Corpore Sano” which means “A sound mind in a sound body” in English.
Asics has a running shoe for everyone, no matter how your feet are shaped, how much they roll in, or what your needs are. Asics has something for everyone. The shoes are made for running, working out, and sports, but they can be used for a lot of different things.
Why are Asics Shoes so Expensive?
Asics shoes have a stabilization system that makes it easier for your foot to push off when you run. It lets the energy go to the front of the shoe so that you can move faster and run in a better position. These shoes are expensive and famous because of the technology used in making the shoes. Some of them are mentioned below:
- Icewalk Rubber makes it easy to walk even on icy roads. Because Silica sand is mixed into the sole rubber.
- Asics shoes also have a guidance system that tells you where to put your foot in the shoe when you walk or run. This helps keep your ankle from moving and makes you more stable.
- The Discrete Eyelet does a good job of transferring lacing tension forces to the upper so that it can fit the foot in different shapes. This makes exercise more effective.
- Snow Compound Rubber has a grip that works well on snowy and frozen roads, making walking safer in wet places.
- Archsustain technology keeps the arch from going down too far, which gives stability and comfort for long runs. It reduces strain and improves performance when running or walking by having a lightweight, shock-absorbing, and bouncy design.
- By putting unique flex grooves on the sole, Fluid Axis makes running more comfortable without getting in the way of how the runner’s feet naturally move.
- The Asymmetrical Lacing technology makes the shoe feel more secure by making the upper fit better through the lacing. This makes running more comfortable.
- Wet Grip Rubber gives you a strong grip on the rain-soaked ground and sweat-soaked courts.
- When you run forward in sports like soccer and rugby, the HG10mm technology lessens the load on your leg and the impact on your knee. This makes it easier to move.
- AHAR and AHARPLUS are materials for the soles that are very resistant to abrasion resistant to abrasion and come in sponge-like form with shoes that last longer on icy surfaces and keep important functions, like grip, in place.
- The Trusstic technology makes movements more stable by strengthening the middle part of the sole and stopping the shoe from twisting.
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History of Asics shoes:
In 1949, Mr. Kihachiro Onitsuka set up ONITSUKA Shokai in Kobe. Later, the company name is changed to Asics, which is an acronym for the Latin phrase meaning (“You should pray for a healthy mind in a healthy body”).
In 1952, the company starts by making sportswear.
Starting with AFTER BOOTS, nylon is being used more and more in shoes for sports like golf (in 1955), climbing, and basketball.
The Technology Research Section was established in 1977. This section for research on sportswear goods was established by the ASICS headquarters in Osaka.
Within the Footwear Planning and Development department, the ASICS Shoes Department (factory in Kobe) established the first Shoe Fundamental Research Division in 1980.
The Shoe Development Center was opened in 1982 while The ASICS Institute of Sport Science was founded in 1985.
To enhance research and development, Asics developed and restructured the Institute. The ASICS Institute of Sport Science opened its center in 1990. The Institute was later expanded and underwent renovations in 2015.
Onitsuka is best known for the Mexico 66 design, which was the first time the company’s signature crossed stripes were used.
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Frequently Asked Questions:
Are Asics shoes worth the money?
Yes, Asics shoes are definitely worth the price tag as the company is now known as one of the best brands of running shoes on the market. Their shoes are of very high quality and are made of safe, comfortable, and long-lasting materials.
Are Asics shoes waterproof?
Some Asics shoes are waterproof because of their high-quality material but not all Asics shoes are made of the same materials. Wet Grip Rubber provides excellent grip on rain-soaked surfaces. The shoes in which Gore Tax technology is used are more water resistant.
How long do Asics shoes last?
Asics sneakers can last up to 10 months if used daily for running or sports and even longer if worn less due to their high-quality materials. It is also true that some of these sneakers will only last 3-6 months if you use them roughly.
Do Asics offer a guarantee?
Asics gives a one-year warranty on any manufacturing flaws in shoes and a six-month warranty on clothing and accessories that were bought from Asics or an authorized Asics retailer meaning that the company cares for its customer’s satisfaction.
What is the policy for returning Asics shoes?
You can get a refund on the Asics sneakers you purchased online within 90 days. You can simply contact them by filling out the form available on their website.
Is Asics a good brand?
Asics is definitely a good brand as it is known as one of the best running shoe companies out there. This brand makes the best shoes and is available globally.
Where to buy Asics shoes?
You can buy Asics sneakers from the brand’s official online store. You can also buy them in retail stores as well as on websites like Amazon, eBay, Poshmark, Dicks supporting goods, etc.
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Asics Target Market:
Asics has a wide range of shoes and clothes for Men, Women, and Kids. However, they mainly focus on providing quality running shoes to its customers worldwide.
Brand Reputation:
Using the high level of technology that gave the company a 60% market share in baseball stockings across the country, it grows into an international sportswear manufacturer.
Their goal has always been to help people have healthy minds and bodies. Today, they are devoted to having a good impact on people and the environment for future generations.
Bruce Lee played an important role in making the shoe popular by wearing it in his movies. In the fiscal year 2021, Asics had net sales of 404 billion and a net income of 9.4 billion.
On July 12, 2010, Asics paid 11.4 billion yen ($128.7 million) for the Swedish outdoor brand Haglofs. Asics bought the fitness app Runkeeper in February 2016.
Asics sponsors various sports organizations, teams, and athletes, including World Athletics and the Los Angeles Marathon.
The company announced on October 4, 2011, that it would replace German manufacturer Adidas as the official kit maker for the Australian Cricket Team.
Asics researchers are scientists committed to addressing complicated problems to suit the needs of Asics clients.
Final Verdict:
You can run in almost anything, but if you wear the right shoes, you’ll be less likely to get hurt or feel pain. Asics shoes are made, with a thicker heel to absorb impact, and modern technologies to match the natural gait cycle of running and are meant to match the way your foot naturally moves.
Although they are expensive due to high-quality materials and technology but still they are worth the money.
What are your thoughts on their sneakers and have you ever owned one? Let us know in the comments down below.