APL is a global leader in athletic footwear and apparel. Athletic Propulsion Labs’ products enhance your active lifestyle with quality, creativity, and performance. There is a good amount of cushion in these shoes.
Overall, their look is so graceful. Their sneaker is the most comfortable and lightest. Moreover, their edgy designs along with unique comfort and performance technology were rapidly recognized by both celebrities and athletes.
Many well-known magazines and media outlets, such as Business Insider, Forbes, and the Los Angeles Business Journal, have written about Athletic Propulsion Labs.
The brand has produced many high-end, stylish sneakers, which use patented performance technology. Now, everyone from Barneys and Saks to Net-A-Porter sells their shoes, as well as athletic wear and accessories. According to Forbes, year over year, sales are up 3,500%.
Why Are APL Shoes So Expensive?
The reason why Athletic Propulsion Labs shoes are expensive is they have the leading edge in terms of innovative ‘LOAD N LAUNCH’ and Propelium technology. Their designs reflect current fashion.
Numerous celebrities and influencers who wear APL admired these shoes. If you are solely interested in style and comfort, APL sneakers have an outstanding selection.
Depending on the individual’s height, weight, athletic skill, technique, and physical condition, the technology utilized in APL shoes typically results in an instant increase in the vertical leap.
Moreover, when tested on a large number of persons with diverse athleticism, the APL basketball shoes made people grow up to 3.5 inches taller.
Furthermore, let’s discuss the Brand history and where to buy these shoes, and some commonly asked questions.
History of Athletic Propulsion Labs:
APL (Athletic Propulsion Labs) was started in March 2009 by two brothers Adam and Ryan Goldston, who were 22 years old at the time. The company is based in Los Angeles.
Since the Concept 1 basketball shoe came out with its revolutionary Load N’ Launch technology, which was made to increase vertical jump right away, APL has been at the forefront of performance footwear.
With the launch of its running and training shoes for men and women in June 2014, the company was the first to enter the “luxury performance segment” of the athletic footwear market.
Adam and Ryan joined the Council of Fashion Designers of America, Inc. (CFDA) in July 2016. The CFDA is made up of the best designers in America. Adam and Ryan were chosen for the WWD 40 under 40 list in 2017.
APL has recently started global partnerships with American Airlines, F45, and the Williams Racing Team. In December 2019, APL opened its first global flagship store at The Grove in Los Angeles.
The Goldston brothers stay engaged in their community, donating to issues that line up with their vision, such as women’s health with APL breast cancer shoes, children in need, and homelessness in LA.
FREQUENTLY ASKED QUESTIONS:
Do they ship all over the world?
You can buy APL shoes from all over the world and they ship your shoes to your desired location
How is the weight of the APL athletic shoes measured?
All athletic shoes are weighed in a size 9 which is the standard for the athletic footwear industry.
Can we wash APL shoes in a machine?
According to APL, their shoes can be washed in the washing machine but should be air-dried.
How does the Return policy for APL shoes work?
All APL sneakers can be sent back to Athletic Propulsion Labs within 10-15 days of the date it was received. Otherwise, it will not be accepted and will be sent back to you at your expense. The returns must be in their original, unwashed, unworn, intact, smoke-free condition with their original packaging, extra laces (if included) tags, and accessories. APL does not offer a warranty on any of its tennis shoes.
What is Load N Launch Technology?
The LOAD ‘N LAUNCH device for running shoes is implanted in the forefoot and features 6 compression springs that compress upon foot strike, begin to release during mid-stance, and fully release during “propulsion.”
What is Propelium Technology?
Propelium is a unique material developed by APL for usage in the midsole and outsole of its Joyride and TechLoom Pro EVA running shoe models. Propelium enables the midsole of a runner’s shoe to maintain a better level of structural integrity over time.
Where To Buy APL Shoes?
APL sneakers are available for purchase at AthleticPropulsionLabs.com. You can also buy their iconic sneakers from other websites like Amazon and Nordstrom.
APL Target Market:
APL’s target market is not specific as they target all gender as well as kids who are looking for classic and comfortable Athletic Shoes
Brand Reputation:
International Sporting Goods Organization named APL “One of the Five Best New Sportswear Brands in the World.” Men’s Fitness also put APL on its 2015 Game Changers List.
This list honors the best young entrepreneurs and game-changers in America. These people are the country’s current and future leaders.
They were also selected for the Los Angeles Business Journal’s 2016 Twenty in Their 20s list of LA’s most successful entrepreneurs.
Adam and Ryan were chosen for the Forbes 30 under 30 Retail & Ecommerce Category of 2016.
The Better Business Bureau (BBB) does not accredit Athletic Propulsion Labs, but their website has an A+ grade. The Mayor of Los Angeles, Eric Garcetti, recently made October 12th Athletic Propulsion Labs, LLC (APL) Day in Los Angeles.
Today, APL shoes are sold in more than 300 high-end stores all over the world.
APL creates the world’s finest footwear for maximum comfort for all aspects of your living, from training to travel and everything in between. Also, the company is located at the intersection of luxury and performance.
Final Verdict:
Hopefully, now you understand the fact that these shoes are expensive because they have patented Load N’ Launch and Propelium technology. Also, the shoes have other high-tech performance features.
Some of their customers only desire the shoes for their aesthetic appeal; the innovative technology is a bonus. Others desire the most technologically advanced footwear available and are happy that they are also fashionable.
The ultimate goal of APL is to dominate the luxury performance market worldwide. I highly recommend APL if you want to switch up your sneakers game or find a comfortable gym shoe other than usual.