Oofos VS FitFlop: what Should You Choose?

You want to have a new pair of footwear that is also beneficial for your health but you’re not sure if you should get Oofos or FitFlop.

Both of these well-known brands make fashionable and practical footwear that is made to use for a variety of purposes. With that said, it’s important to note that not every shoe is manufactured equally, just like that FitFlop and Oofos offer their own set of perks and drawbacks so making a final decision might be hard. 

In this article, we have compiled all the information you need to make an informed choice.

Comparison Table Between FitFlop and Oofos:

FitFlopOofos
Founded in 2007Founded in 2011
Need time to break-inDon’t have a Break-in Period
28 days return policy30 days return policy
Moderate DurabilityHighly Durable
Water ResistantWaterproof options
Best for Foot, Back, and health issuesBest recovery sandals
Wash by handMachine Washable
Offers sandals, sneakers, boots, mules, and flats for men and womenA wide variety of comfortable footwear for both men and women

Overview of Oofos:

A group of footwear professionals and friends who had been at the top of the list of athletic footwear during the running shoe revolution of the 1970s and 1980s desired a comfy choice to ease their feet after an extensive run.

Then In 2011, CEO Lou Panaccione and Duncan Finigan the brand’s leader, who had been a marathon runner and biker for many years, launched the recovery footwear brand Oofos, since then company’s top priorities were always comfort and durability without sacrificing style. 

The brand’s founders believed that it was necessary to make footwear that may help in the recovery of fitness enthusiasts after continuous exercises on hard surfaces.

However, they offer so many designs for different uses, and all of them incorporate the brand’s signature, OOFoam technology, which will keep your feet feeling great and your workouts productive.

Oofos used to only sell sandals, but they’ve expanded out into other types of footwear in recent years to include everyday shoes, clogs, slippers, and boots. With many popular options Women’s Oolala Sandal – Black is their best seller that compliments every casual outfit, day or night.

In addition, the brand takes pride in donating a portion of each sale to breast cancer research, which is without a doubt appreciable. 

Overview of FitFlop:

Marcia Kilgore, a serial entrepreneur, developed FitFlop in 2007, offering her first exceptional sandals to millions of women seeking comfort around the globe. The brand believed that comfort and style could combine, which is most evident in its extraordinary designs.

Each FitFlop product is biomechanically engineered, meaning it is made to match your body’s structure, joint alignment, and natural movement. 

The goal of the founder is to make shoes that people can live in, not just because they look wonderful but also because they are safe for their health.

FitFlop offers casual and formal footwear for every season including basic, funky, and elegant flip-flops, Wedges, boots, clogs, and trainers for men, women, and kids.

With a variety of collections offered by the brand The Women’s LULU Leather Toe-Post Sandals is one of their best sellers with more than 1000 positive reviews on the website.

In addition, their e01 collection is composed of recycled, reprocessed, and sustainably sourced materials, bringing them closer to their objective of producing more environmentally friendly footwear. Also, all e01 materials are sourced from suppliers certified by Global Recycled Standard.

Major Differences between the brands:

Following are some key differences between these brands that you should be aware of before making a purchase.

1) Comfort:

Footwear from Oofos is meant to provide cushioning and support for your body as they use soft, bouncy foam and a high arch. All of the shoes are equipped with their own special OOFoam technology to soften your steps and ease the strain on your feet, ankles, and joints. As you slide your feet into these recovery sandals, they immediately feel like you’re walking on clouds. 

Moreover, the company also claims that its closed-cell foam is 37% more effective in shock absorption than regular EVA foams, which means you will have less stress and fatigue on your feet and legs. Many medical experts, including podiatrists and physiotherapists, recommend the use of Oofos.

Conversely, FitFlop marketed their shoes as being good for your health and fitness with the promise that wearing them would benefit and increase leg muscle activity.

The brand’s proprietary Microwobbleboard technology features three distinct layers of cushioning at the forefoot, midfoot, and heel to alleviate stress on the feet, absorb shock, and guarantee a relaxing stride. Moreover, their dual-density SupercomFF midsole discreetly engineers incredible comfort and spread out the pressure on your feet. 

2) Popularity:

All of the FitFlop shoes have the Seal of Acceptance from the American Podiatric Medical Association. Some well-known magazines, like People.com, Hello, and Daily Mail, have also featured their designs.

In June 2018, FitFlop also won the Employee Benefits Awards for Best Global or Expatriate Benefits.

On the other hand, Oofos is the global leader in recovery footwear, and its whole product range has been granted the American Podiatric Medical Association (APMA) Seal of Approval. Also, the brand’s advanced technology and support for the breast cancer community contributed to its growth and expansion.

3) Target Market:

Oofos appeals to a variety of customers, but the brand is mainly aimed at people in their 20s and 30s who want to get their daily steps in without stressing their feet, as well as those who are frequent walkers and find a more comfortable alternative to their regular shoes. 

Moreover, In terms of aesthetics, FitFlop usually caters to the 20 to 35 years streetwear and athletic crowd. The brand offers its footwear to those who have issues with their feet, ankles, knees, or backs, and simply desire fashionable and functional footwear.

4) Price:

Both brands might charge more than most brands in the market but they are always working to improve their shoe quality.

FitFlop is slightly more expensive than Oofos their sandals and flip-flops cost $30 to almost $100 whereas boots and shoe styles will cost you more than $200. The price of Oofos recovery footwear ranges from $59 to $149, depending on the model and style. 

5) Design:

FitFlop designed its footwear to offer various health benefits, including improved posture, circulation, and muscle tone. Their sandals are distinguished from competitors by their biomechanically developed footbeds. 

Moreover, their amazing designs are made to absorb impact, distributed pressure, and keep your feet comfortable all day. You can wear them without worrying about the unavoidable damage that happens from their daily use because they are built to last a long period. 

So, FitFlop is the best option to keep your feet looking and feeling wonderful throughout every season due to its combination of style, comfort, and quality.

Alternatively, Oofos come in a wide variety of colors and styles, so it’s simple to choose a pair that complements your personal preferences. Also, the materials used in these are waterproof, so you can wear them to the pool, the beach, or during a shower after an intense workout. Their arch support provides stability while standing and walking, reducing the stress on your feet, which helps you get back to your best performance faster after hard runs and training sessions.

Oofos is the best choice ever, whether you’re lounging around the house or going out for a long hectic day. They’re light enough to wear for long periods and they will relax your fatigued muscles.

Conclusion: What Should You Choose?

No matter which brand you choose, you can be sure to get technologically advanced footwear. 

If you are physically active or an athlete, you may suffer injuries sometimes and you need recovery shoes to get extra comfort during this time. There is no doubt that Oofos footwear is currently among the most effective footwear in this regard and is recommended by podiatrists.

Conversely, FitFlops are ideal for strengthening your legs and muscles, as the middle area of the shoe is designed to be unstable to stimulate your leg muscles and they helped many people to get rid of their back and body pains.

So, whether you want something that looks good or performs well, either brand is a great option.

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