Allbirds and Atoms, two sustainable shoe manufacturers, are creating much hype nowadays.
To help you pick the best pair of shoes, we’ve done the research and put together a detailed comparison of Allbirds and Atoms. We aimed to know about these companies and evaluate which makes the best shoes overall. Let’s Jump in:
Comparison Table Between Allbirds And Atoms
| Atoms | Allbirds |
|---|---|
| Founded in 2012 | Founded in 2016 |
| More Size options | More Style options |
| Vegan Options | Running shoe options |
| Gentle Cleaning | Machine Washable |
| Growing Brand | Very Well Known Brand |
| Less Durable | More Durable |
| More Expensive | Relatively low Prices |
Overview of Atoms:
The shoe company Atoms is privately owned and based in Brooklyn, New York. Waqas Ali and Sidra Qasim, a married couple, started the company in San Francisco.
Atoms came up with a simple and economical option by offering quarter sizes, to assist customers to find the proper fit, while other shoe companies are increasingly working on apps, 3D scans, and other technology.
Atoms shoes, known for their simple and minimalist designs, are available in sizes that can be customized in quarter increments, and you can purchase various sizes for your left and right foot.
By creating a single unisex design, the couple was able to focus on a feature most big shoe manufacturers don’t provide which is the quarter-sizing scalable feature.
The founders spent a lot of time working out and improving the prototype for Atoms, as shown by its basic appearance, comfortable fit, and durability.
Markhor, their first footwear venture, was launched in Okara, Pakistan in 2012.
The founders of the brand relocated to Silicon Valley, where they conducted more customer research and product design. They discovered that comfort and aesthetics were the most influential criteria in sneaker purchases, then they introduced Atoms in New York in 2019.
Their Model 000, which is only available in four colors, “black” is the most popular and best-selling one.
Atoms drop limited-edition runs of various hues to add variety to their collection, resulting in an almost huge fan following of customers waiting for the release of their next colorway.
Atoms have a dedicated fan base, thus there is a good chance you will purchase again if you purchase one pair.
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Overview of Allbirds:
Allbirds makes eco-friendly shoes for both men and women from sustainable materials. The company’s purpose is to reduce its impact on the environment by using sustainable production methods.
Tim Brown, a native of New Zealand, and Joey Zwillinger, an engineer and renewables expert based in San Francisco, founded the company in 2016.
The high-quality merino wool used in Allbirds shoes is sourced from New Zealand, processed in an Italian textile facility, and then manufactured in China.
Overall, its products are breathable, light, simple to maintain, and undeniably comfortable, also each one has some unique features.
Allbirds Wool Runners, for both men and women, made from high-quality materials, giving them a luxuriously soft texture, are their best sellers with so many positive reviews on the website.
Allbirds has developed a massive fan following due to its eco-friendly business strategy and reasonable return policy. The brand allows customers to try its shoes for up to 30 days; if they’re not satisfied, they can return them for a full refund.
In my experience, this is uncommon in the market, as shoe companies rarely accept returns on already-worn shoes.
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Major Differences between the Brands:
In this review, I’ll share my observations so you can decide which shoe brand is the most adaptable and attractive for you.
1) Comfort:
There’s no denying the quality of cushioning and support in a pair of Atoms shoes.
The unique foam insole and midsole are extremely durable memory foam, molding to the shape of your foot without being squishy. Furthermore, every step has a bounce due to the cushioning in shoes.
Atoms required no break-in period, thus there were no hot spots or any comfort issues from the start. However, they can’t compare to the comfort of a pair of Allbirds.
Allbirds shoes are exceptionally comfortable right out of the box and need almost no maintenance because they are built with merino wool and have SweetFoam insoles, which are their distinctive sustainable materials. Therefore, if you have trouble finding shoes that are comfortable for your feet, you should try these.
Briefly, if you’re looking for a pair of the “world’s most comfortable” shoes, go no further than Allbirds.
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2) Popularity:
Atoms are not as well-known as big companies like Allbirds. It is widely known that Allbirds shoes are among the most popular in Hollywood.
They are especially well-liked among famous people such as Mila Kunis, Hilary Duff, and Blake Lively.
In addition to the popularity of the company’s eco-friendly footwear, customers love them as well.
Allbirds became a public benefit corporation under Delaware law and received B Corporation certification, which defines how they consider the impact of their actions on the environment. However, Atoms have gained popularity among tech bros and fashionistas. Nontraditional sizing gives the brand a distinct position in the highly saturated shoe market.
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3) Target Market:
Atoms are intended to provide custom-fit daily wear shoes for both men and women. Atoms offer 48 distinct sizes, including quarter sizes which is uncommon in a market ranging from 3.5 to 15 where most big shoe retailers only offer half and full sizes.
Alternately, Allbirds might target a demography of millennials and Gen Z and a psychographic of those who enjoy being in nature. The brand’s customers are mostly people who live in big cities and desire to travel.
4) Price:
The price range for Atoms shoes is slightly high, costing you from $129 to $170. Conversely, you may expect to spend $50 to $160 on a pair of Allbirds. If you want to save some bucks and want more options Allbirds is the obvious choice.
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5) Design:
The design of Atoms was based on the idea that “less is better,” but it is still full of thoughtful features and optimized for maximum comfort.
Instead of investing in machinery and technology for many shoe lines, the brand put its money into quarter shoe sizes so that everyone could find a pair of shoes that fit.
In addition to quarter size, Atoms have a copper-thread lining to prevent odor and elastic laces for easy on and off. As they only come in limited styles, few people will find them unappealing.
The footwear of Allbirds is sleek, cool, clean, and minimalist, and comes in different styles that don’t have any bold logos.
Allbirds are the best option if you are always on the go during the day or if you have trouble finding shoes that match properly with any outfit. They provide outstanding comfort, build to last a long time, and serve a functional purpose if you lead an active lifestyle. All in all, Allbirds is a decent choice.
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Conclusion: Which Is Better For You?
After considering everything, I’m willing to state that these environmentally friendly shoes are preferable in every way over traditional shoe companies, or at least the majority of them.
Atoms are comfy, and their perfect sizing is difficult to beat for those who are concerned by the fact that they have different-sized feet, but still there are limited style options.
Whereas, Allbirds has the most practical selection of footwear, whether you are looking for a trainer for everyday wear or running shoes. Allbirds offers both eco-friendly and incredibly comfortable shoes, and their prices are relatively low.
The sustainable shoe market is currently being led by Allbirds, and with new models being introduced frequently, there is always something that will be perfect for someone.
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